Be inspired to influence the customer experience, and join the talented people of Tower Health at Reading Hospital. The Business Development Marketing Specialist is responsible for planning, executing, and evaluating marketing strategies and tactics for assigned hospital service lines, programs, business units, and practices in alignment with entity and system business goals and objectives. You will develop and implement CRM campaigns and manage department CRM data analysis and dashboards to ensure integrity.
Bachelor’s degree in Marketing, Communications, or a related field
Minimum of 5 years of marketing management experience, preferably in a healthcare setting
Comprehensive knowledge of brand management and standards, as well as traditional and digital marketing
Strong business acumen and experience developing and implementing strategic marketing plans
Proficiency in Adobe Creative Suite (PhotoShop, Illustrator, InDesign) and Microsoft Office Suite
Ability to lead projects and work directly with clients
Advancing Health. Transforming Lives.
Tower Health is a strong, regional, integrated healthcare system that offers leading-edge, compassionate healthcare and wellness services across Eastern Pennsylvania. We bring together more than 11,000 dedicated team members, 2,000 nationally recognized physicians, specialists, and providers across 65 convenient locations. Together, our six hospitals and other entities offer a full range of medical care to the communities we serve. Here, we know that advancing the quality of care will transform the quality of life.
About Reading Hospital
Our nationally recognized flagship institution, Reading Hospital has served the local community since 1867. We’re a Magnet® designated facility with many specialties, a dedicated rehabilitation hospital, and affiliated medical offices, all committed to delivering access to the region’s highest quality care, leading-edge technology, and experienced medical professionals. Located in the friendly West Reading area, our main campus offers a variety of amenities that make working here every day a pleasure.