Seeking a Marketing Manager with a strong digital background to coordinate and execute acquisition projects with a cross functional team to drive new membership growth. The role requires creativity, collaboration and digital focus that injects innovation and ideas into every part of AOPA’s work. The ideal candidate is self-driven, collaborative, and capable of optimizing programs in alignment with marketing goals. In addition, candidate will help develop and curate content according to our membership strategy to engage with pilots and attract new members.
Manage the execution of digital marketing campaigns designed to generate new leads and members Execute campaigns across multiple marketing channels including search, video, display, retargeting Leverage content marketing and social marketing concepts in assigned projects Run a steady cadence of interactive testing campaigns to improve performance Help develop targeted messaging and lead gen campaigns for our variety of audience segments Monitor and report on campaign performance and ROI
Requirements Bachelor’s Degree in Marketing, Business, or equivalent experience Four to five years of digital marketing experience including project managing emails, SEO, SEM, PPC, retargeting and social media marketing Expertise in marketing software including Google Analytics, SEO software, CRM software (Salesforce, Personify) and marketing automation software (Marketo, Pardot, Hubspot, etc.). In addition, experience working with AdWords, Facebook, and LinkedIn Organizational skills and ability to adhere to established timelines, budgets, and other performance metrics Prior experience writing and editing marketing copy Proficiency with PowerPoint, Word, and Excel Strong interest in aviation or a desire to learn to fly is highly encouraged
What does it mean to be an AOPA pilot? For many of us, it means taking the controls of an aircraft and living out a dream that humans have pursued throughout the ages. For some, it means an aspiration to learn to fly, and for still others it simply means an unbridled enthusiasm for aviation and a desire to share it with others.
We take to the skies for many reasons, and are driven by motivations as varied as we are; while some of us fly to further business goals and stimulate the economy, others relish the exhilaration and the beauty that come with experiencing the world from a different perspective. While our community is remarkably diverse, there is one common idea that is shared by all AOPA pilots—a love of flight.
The AOPA team, operating out of offices in Frederick, Maryland, Washington, DC, and Wichita, Kansas, exists to protect and to grow the incredible privilege that we call general aviation. Whether it is through educating the public about the fun and the utility that aircraft can provide, preparing resources and training material to enhance the skills of pilots everywhere, or advocating for aviation within government agencies—it is our job to maintain the stre...ngth and vitality of the flying community.
Our mission is to ensure that the sky remains within reach of everyone who dreams of becoming a pilot.