To provide support and assistance to the Director of Marketing and Communications to help increase the reach, impact and visibility of ACMP through the delivery of high value and influential marketing, communications and PR, in the US and internationally. The Marketing and Communication Department works to market to new and potential customers and members, as well as develop and create outstanding communication to existing stakeholders such as existing members, chapters, volunteers, etc.
This role will support and help execute with guidance and leadership from the Director on strategy, messaging, policies, and best practices around all ACMP communication, marketing and branding efforts. This includes the development of not only ACMP’s story, content and overall marketing and communication plans but also the execution across multiple media sources such as website, social media, digital advertising, events, etc.
The ACMP team is virtual but is very connected on a daily basis. It is critical that this individual can keep pace be self-motivated and able to work remotely.
Key Roles and Responsibilities:
Manage email campaigns, develops email testing and segmentation when appropriate.
Pulls mail lists and other data inquiries and can research and analyze data for new projects or existing projects to measure against metrics to evaluate success and help modify strategy and tactics as needed
Reviews and edits existing and new promotional materials for marketing effectiveness
Writes copy for product positioning, website, membership and other products and services
Reviews all communications and marketing products for consistent use of brand guidelines
Is the owner of acmpglobal.org and is responsible for keeping content current.
Responsible for adhering to project deadlines and managing company calendars.
Implement marketing activities for conferences internal and external including fulfilling promotions and products, shipping, ordering giveaways, print needs for exhibit booth, etc.
Coordinate photography, videography and any other testimonial or tools to assist in future marketing efforts.
Required Skills and Experience
Association experience strongly preferred.
Capable of telling a story using words, images and/or video and an understanding of how to create content that draws an audience, leveraging analytics to direct continuous improvement
Degree in Marketing, Media, PR, Communications or Journalism required
Have a good understanding of print media, social media and digital marketing and communication platforms
Creative thinker capable of working on a diverse and wide-ranging communication strategies across all forms of media
Experience in marketing and communications for an international audience preferred but not required
Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects
Excellent verbal and written communication skills, including editing and proof reading
The ability to build and maintain highly effective working relationships with a range of people (both internally and externally)
Strong attention to detail and excellent time management skills
Ability to develop creative ideas and transform them into practical reality
May travel to events to represent ACMP
Can work with other team members in a professional manner.
Other duties as assigned.
Telecommuting is allowed.
Additional Salary Information: A cover letter, resume, salary requirements and three writing samples are required. You must be on the East Coast to qualify for this position.
Please state salary information in your cover letter.
About Association of Change Management Professionals
ACMP is the leading resource for the global community of individual change management practitioners. By facilitating connections between its membership community and commercial, government, nonprofit and educational organizations of all sizes, ACMP provides a community for its members to belong, learn, and thrive.