Regional Director of Enrollment Marketing and Communication
August 8, 2018
Higher Education Institution
Regional Student Services (Regional Campuses): Regional Director of enrollment Marketing and Communication to lead a dynamic team of talented design, web, and communication staff for Miami University Regionals, the regional system of Miami University, a highly regarded public university with a national reputation. Working with and reporting to the Senior Regional Director of Enrollment Management, the Regional Director of Enrollment Marketing & Communication will provide strategic vision and leadership for enrollment marketing, communication, and advertising by creating and administering a comprehensive and multi-channeled marketing structure with the goal of increasing student enrollment, retention, and revenue, while positively shaping Miami University Regionals' identity, profile, and visibility within local, regional, national, and international markets.
Plan, manage, and execute a fully-integrated enrollment marketing plan using varying media, including but not limited to: digital, web, social, print, voice, text, chat, and video; manage schedules, creative development, stakeholder involvement, and execution of projects, while ensuring that deliverables are on-time and on-budget; direct external portfolio; oversee relationship with marketing agencies, and manage negotiation, purchasing and production of print and digital collateral. (40%) Research, develop and maintain a command of the competitive environment, advances in higher education, and technology to strengthen market share; leverage systems and tools available to effectively develop audience-centric marketing to attract prospective students, cultivate interest, and influence choice with key audiences; coordinate with internal and external stakeholders systematic processes to capture and cultivate student leads through SEO and SEM strategies, social media platforms, search tactics, website behavioral engagement platforms, and the university's CRM. (20%) Manage and develop a team of enrollment marketing, communication, and design professionals and ensure their development as skilled project and process managers to execute high impact initiatives for the Regionals; plan and manage annual enrollment marketing and communication budget. (15%) Coordinate creative and content development within the Miami Regionals and university brands to promote Miami Regionals; consult with college content experts to generate, share and leverage fresh content, new visuals, and new faculty and student profiles on an ongoing basis; write and edit content. (10%) Evaluate marketing and communication campaigns for impact, effectiveness, and iterative planning, especially digital campaigns, to increase yield from and return on investment of recruitment marketing; calculate and analyze cost per lead, cost per enrollment, total acquisition cost per student, conversion rates of leads by marketing channel, and other metrics as the measures of impact and value creation. (10%) Serves on the Regional Enrollment Management Leadership Team, the Strategic Enrollment Management Council, and other committees and teams as assigned; aligns Regionals marketing, branding, and tactics within university brand, policies and practice, and coordinates as necessary with University Communication and Marketing. (5%)
Require: Bachelor’s degree from an accredited institution in marketing, advertising, communication, journalism, media, writing, design, administration, or a related field. Minimum five years professional experience and demonstrated excellence in marketing, communication, design, digital media, advertising, or related area, and at least one year experience working with higher education; understanding of brand development and management, vendor management, and familiarity with social media, web editing, and graphic design tools; understand emerging media channels and their relevance to target audiences; ability to interpret, develop, and enforce policies and procedures, problem solve, and maintain confidentiality; excellent writing and speaking skills; ability to interact effectively with internal and external audiences, including faculty, staff, and students; organizational skills to manage multiple concurrent projects; must be able to manage project completion deadlines with lean staff support and within budget; managerial and leadership skills to supervise and lead professional and support staff; appreciation for diversity and inclusiveness.
Position is not eligible for H-1B sponsorship.
Desire: Master’s degree; at least three years’ experience working with higher education; six plus years’ experience in marketing or related area; familiarity with online learning marketing; strategic planning and execution experience; advanced knowledge, skill and technical proficiency in leveraging systems, tools, and digital tactics, as well as performance data analysis to maximize return on investment.
Submit cover letter, resume, and list of three references to https://miamioh.hiretouch.com/job-details?jobID=6153. Review of applications will begin on August 13, 2018 and continues until position is filled. Direct inquiries to Kelli Bray at firstname.lastname@example.org.
The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
Miami University’s Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Hard copy available upon request. A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
Internal Number: 6153
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission.
Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”