Assistant Marketing Manager, Customers Insights - Global Marketing
August 10, 2018
Some careers have more impact than others. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Assistant Marketing Manager, Customers Insights.
Support the appropriate application of the Marketing Customer Strategy and Insight budget and implementation of research initiatives
Manage relationship with research suppliers to ensure research initiatives delivered on time, within budget and up to expectation.
Define and develop the research required to support the business in evolving and delivering propositions that meet our customer needs and generate revenue
Help Marketing and the business to better understand our customers by gleaning and reviewing their feedback, evaluating propositions and new ideas through quantitative and qualitative methods
Adopt an insight driven approach to marketing
Develop and implement tracking measurements of customer experience to identify areas for improvement
Understanding the underlying causes of customer satisfaction or dissatisfaction across all processes and touch points.
Perform analysis of market sentiment and customer, provide insights for shaping Marketing activity and the development of business strategies
Degree level of qualification in marketing and/or business studies preferred.
Proven market research experience and broad based commercial experience, ideally with a Financial Services institution.
Customer insight, analytical and statistical experience with ability to generate insights for business from research findings.
Experience or background in commercial banking segment is preferred.
Strong communication and presentation skills
Strong project planning and management skills and able to liaise with different parties to accomplish projects and deliver quality outputs.
Good understanding of technology developments and emerging consumer and industry trends.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Self-motivated to cope with the demands of a multi-geography environment, regional research experience and language skills are beneficial
Excellent relationship building and stakeholder management skills
Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
You'll achieve more when you join HSBC.
Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.
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