The University of Arizona’s Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Marketing and Fan Engagement Coordinator. This position will be responsible for serving as the marketing lead for Soccer, Gymnastics, and game presentation for Softball.
The successful candidate must be team-oriented, highly motivated, a self-starter and organized. This is a full-time, annually appointed position, reporting to the Director of Marketing and Fan Engagement. Candidates should expect to work evenings, weekends and some holidays based on sport competition schedules.
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 21-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit our website at: www.arizonawildcats.com.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!
The University of Arizona has been listed by Forbes as one of America’s Best Employers in the United States and WorldatWork and the Arizona Department of Health Services have recognized us for our innovative work-life programs.
Coordinate the implementation of digital marketing initiatives for the Department of Intercollegiate Athletics, including, but not limited to the following:
• Serve as the marketing lead for the following UA Athletics sport programs: Soccer, Gymnastics. • Assist Assistant Director of Marketing to implement marketing plan for Softball; responsible for Softball game presentation and fan engagement. • Develop and implement marketing plans for assigned sports; review and evaluate plans after each season. • Maintain production schedule of promotional materials including posters, pocket schedules, digital ads and print ads for assigned sports. • Assist with the development of digital strategies for assigned sports, including social media, e-mail and demand side platform. • Work with ticket sales department to develop revenue and attendance generation strategies for assigned sports. • Communicate regularly with head coach of assigned sports (or an appointed staff member such as a Director of Operations). • Responsible for communication pertinent marketing information internally to ICA staff. • Management of marketing budget for assigned sports. • Assist with the research, development, and execution of the football sales and marketing plan. • Assist with game presentation for every home football game (responsibilities could include Fan Fiesta, on-field promotions manager, control room liaison). • Assist with the planning and implementation of special event marketing, such as pep rallies, meet the team events and the Arizona Road Tour. • Other duties as assigned by the Director for Marketing and Fan Engagement.
One year of experience working in college athletics or professional sports marketing
Strong verbal and written communications skills.
Experience and working knowledge of design programs and layout (i.e. Adobe Creative Suite).
Knowledge of and compliance with NCAA, Pac-12 Conference, and institutional rules that relate to this position.
Personal computer proficiency in the following applications: Microsoft Word, Excel and PowerPoint.
About The University of Arizona
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 20-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit the website at: www.arizonawildcats.com. Outstanding UA benefits include health, dental, and life insurance; paid vacation, sick leave, and holidays; tuition reduction for employee and qualified family; excellent retirement plans; access to campus cultural and recreational activities.