Lead a team of communications and marketing professionals in developing and implementing an integrated strategic communications, marketing and engagement plan that will advance HGSE's strategic goals and objectives; amplify its voice; and enhance the HGSE brand to broaden its impact and enrich its reputation.
Strategy and Senior Leadership
Develop a comprehensive and evolving strategic communications and marketing plan that effectively represents the Dean's vision and the school's priorities, high-level messages, and high-profile projects and events
Enhance and strengthen the School's engagement with multiple audiences, including potential degree program candidates and executive education participants, educators and thought leaders in the field, and other influencers
Create and oversee the implementation of plans to advance and promote HGSE's priorities through a variety of platforms including social media, the press, web presence, and print publications,
Drive the development and growth of a compelling digital presence and take a proactive approach to media relations and social media efforts to ensure that HGSE's messages and stories reach key target audiences and have impact
Act as a chief spokesperson for the Dean's Office and the School for external audiences, including news media and professional communities
Serve as expert communications consultant to Dean, faculty, and senior administration, as appropriate
Advises and collaborates with faculty and staff colleagues to plan and execute a communication and marketing strategy for new school initiatives (e.g., the Ed.M. Redesign)
Work closely with the Dean and Dean's office to effectively and efficiently develop communications required in response to crisis situations
Leads risk management and reputational management efforts, especially on sensitive public relations issues.
Serves as a member on HGSE's Emergency Management Team
Management of the Office of Communications and Marketing (Marcom)
Provide leadership and inclusive supervision and management to the team, and promote collaborative interdisciplinary teamwork, open communication, and responsible self-direction within the department
Connects the editorial and marketing functions within the department to ensure that work is integrated, mutually supportive, and aligned with institutional goals
Establishes annual objectives for staff, measuring effectiveness against goals
Fosters the spirit of teamwork, innovation, and entrepreneurship that is necessary for a forward-looking marketing and communications effort
Briefs Marcom staff on school developments to help foster greater connections and to facilitate understanding of implications for the Department's work
See Additional Information below for more details
Quality Control/Reputation Protection
Maintains broad oversight of the front-facing information, visual display, and functioning of the HGSE website and social media channels.
Oversees staff effort to maintain the smooth and effective operation of HGSE's Content Management System.
Establishes and maintains productive collaboration with HGSE's information technology group, which provides the server and back-end support for the website.
Employs metrics and analytics to ensure efficacy of all online and offline communications programs.
Leads the effort to facilitate School-wide communications, branding, and messages
Provides final edit and sign-off on all significant communications and marketing pieces (Ed. magazine, admissions, and development pieces).
Liaison/Representative within HGSE and at the University level
Builds effective relationships with a broad range of members of the HGSE community, provides guidance on a wide range of publication needs in both print and electronic media, and coordinates use of constituent data with other HGSE departments
Serves as the point person for faculty engagement; meeting with them, understanding their work and needs, translating those needs to our communications and marketing team, and maintaining open lines of communications to report successes and cultivate future collaboration
In collaboration with HGSE Research Center leaders and their respective communications staff, ensures integration and consistency with HGSE' overall brand, messaging and strategic objectives
Strategically promotes services and capabilities of the Marcom team to faculty, in order to encourage collaboration and strengthen the overall brand success of the school. Helps faculty to develop communications strategies and matches with the capabilities of Marcom.
Works with leaders in admissions, development, executive education, and the centers to understand their unit goals and help translate them into actionable Marcom work
Presents at meetings to update the community on Marcom work
Serves as HGSE communications representative to the university, meeting regularly with senior colleagues at Harvard Pubic Affairs and Communications and colleagues at other schools
We regret that the Harvard Graduate School of Education does not provide Visa Sponsorship.
Salary Grade: 061
Union: 00 - Non Union, Exempt or Temporary
Bachelor's degree and 10+ years of directly related experience.
Innovative strategic communications leader with a commitment to the mission of education.
Must be able to lead and effect change in a large, decentralized and complex environment.
Demonstrated ability to advise senior leaders effectively, and to understand and navigate the higher education environment.
Experience with responding to and managing communications crises.
Proven track record of moving projects forward while anticipating future demands and opportunities.
Must have excellent oral and written communication skills.
Proven track record as an inclusive leader skilled in leading, motivating and developing a diverse team
Superior interpersonal and organizational skills are needed, along with a demonstrated ability to think strategically and critically.
Must be able to consistently exercise sound judgment and possess strong skills in the areas of leadership, and people and fiscal management.
Experienced in managing outside resources to deliver meaningful results on time and on budget.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 46959BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.