Founded in 1980, the National Association for Multi-ethnicity in Communications (NAMIC) is the premier organization that educates, advocates, and empowers for multi-ethnic diversity in the communications industry. Our success lies in our ability to cultivate individual careers as well as partnering with our country's leading media companies committed to leveraging diversity as a business imperative.
NAMIC helps facilitate the personal and professional development of individuals from entry-level to the C-Suite, and every level in between. The membership roster comprises more than 3,000 professionals from both the business and creative sides of the industry who come from a broad range of disciplines, and represent cable telecommunications, broadcast, digital, film and print media.
Vice President of Marketing and Communications
Reporting to the President and CEO, and serving as a key member of NAMIC's senior leadership team, the Vice President of Marketing and Communications will be responsible for managing cause-driven, integrated marketing strategies in support of NAMIC's full slate of programs and initiatives. The Vice President will align the marketing and communications outreach with NAMIC's overall strategic plan. The Vice President will provide ongoing leadership in managing the marketing and communications activation that is central to promoting and protecting the trade association's brand and reputation. Serving as a NAMIC brand ambassador, the Vice President will be charged with effectively initiating, managing and building reciprocal relationships with new and existing media and industry partners, allied organizations, and other key stakeholders and constituencies. The overarching goal and objective in fulfilling for this senior leadership role is to advance the association's position with all constituencies and foster sustained and increased brand value. In facilitating integrated marketing strategies and tactics, the Vice President will be responsible for the day-to-day management of traditional and digital marketing and promotion; media and public relations; corporate communications; electronic and print publication development; website content management; social media amplification; and all marketing related budgetary functions.
- Develop, oversee and manage strategic marketing plans that support NAMIC’s vision, mission, and brand. Align marketing and communications outreach with NAMIC's organizational and strategic plan. Facilitate outreach tactics in support of NAMIC's branded and co-branded partnership assets, live events and industry participation in the association's education programs, professional development initiatives, and 16 regional chapters.
- Manage the day-to-day marketing operations, such as internal and external creative services, timely and consistent social media amplification, budgeting, project planning and status reporting, staff development and other functions as identified by NAMIC's President and CEO.
- Develop, implement, align and manage media partnerships and other cross-promotion opportunities to attract diverse and broad audiences through advertising, marketing and other strategies and tactics.
- Produce innovative membership retention and acquisition campaigns utilizing creative tactics and strategies to promote the engagement of new and returning members. This should include a plan to reclaim lost members.
- Direct and guide incentive-based promotional campaigns inclusive of prize drawings, sweepstakes and other value added components per federal and state guidelines.
- Manage and oversee NAMIC’s website as a primary external and internal vehicle for driving general industry traffic, engaging members, disseminating news and conveying NAMIC’s mission, purpose, and programmatic information. Ensure that the website content is current and a useful resource for members, chapters, supporting companies and partners.
- Direct and guide project assistants, coordinators, managers and outside agency suppliers/vendors in graphic design, content, positioning and messaging development, and final execution of all marketing and advertising assets such as printed materials, direct e-mail collateral, brochures, print and electronic ad layouts, web banner ads, newsletters, print and electronic information kits, and other deliverables.
- Manage the production and rights ownership of all still photography and videography assets.
- Maintain and provide a high level of leadership and expertise to ensure brand integrity and consistency across all aspects of the trade association.
- Champion thought leadership efforts across NAMIC's constituencies and manage the internal and external corporate communications functions central to supporting NAMIC’s brand, reputation and position as a leading diversity and inclusion trade association.
- Lead and manage publicity efforts by maintaining and developing positive media relations with editors, staff writers, bloggers, columnists, freelance writers, reporters, segment producers and other members of the press.
- Develop and craft press releases, pitches, media alerts, Q&A's, canned items, feature stories, corporate statements and other media information and editorial content.
- Lead and manage public relations efforts targeting industry partners, third party endorsers, civic and allied organizations and other supporters across all NAMIC constituencies.
- Develop, craft and lead the production of prepared remarks, speeches, presentations, synopsis, panel session descriptors, executive and talent biographies and other key corporate communications assets.
- Manage ghostwriting, messaging and development of opinion-editorials, guest columns, white papers, blogs and other communications assets attributed to NAMIC's executive and governance leaders.
- Manage the day-to-day communications operations such as handling press inquiries, the distribution and servicing of press information, press clip tracking/archiving, media database maintenance, and other functions as identified by NAMIC's President and CEO.
- Manage talent and executive relations when interfacing with corporate communications managers representing partnering organizations, speaker and talent managers, network and personal publicists, and other external industry representatives.
- Lead crisis management communications as warranted.