Scitent is seeking a Senior Digital Marketing Specialist with experience setting and managing successful SEO and SEM campaigns with proven results. The candidate must be able to work independently, meet aggressive deadlines, exhibit strong written reporting and communication skills and provide strong data analysis and recommendations to grow Scitent’s business and our clients’ product sales.
The Senior Digital Marketing Specialist plays a key role in driving and achieving business goals and attaining conversion metrics by keeping ahead of the latest trends, updates and best practices in Analytics, SEO, SEM and social media advertising. Must have Google certifications and proven fluency with marketing automation tools.
Primary Responsibilities and Essential Duties:
Develop digital marketing strategy in concert with marketing managers and execute multi-campaigns in paid search, paid social media, native advertising and SEO.
Set goals for each account based on ROI, PPC, conversions and ranking and develop metrics to measure success on a monthly basis.
Identify and maintain baseline marketing metrics to provide ongoing insights into performance and opportunities for improvement
Identify and implement new advertising technologies and keep current on best practices
Produce detailed reports and analysis on a monthly basis, reviewing and assessing results based on goals.
Create client roadmaps and plan strategic initiatives and optimization efforts to achieve goals.
Work with sales and marketing team to ensure marketing campaigns are deployed with lead capture in place and integrated with Salesforce.
Refine the process to assess and improve conversions on Scitent and client web sites based on heat maps and analytics.
Help refine processes to manage and report on digital marketing campaigns.
Interface with sales and account teams.
Understand digital marketing’s return on investment; work to improve channel mix and resource allocation to improve ROI.
Other support functions related to digital marketing.
Required Skills and Qualifications:
Minimum of six years’ experience in digital marketing and/or analysis
Experience managing campaigns and teams in a B2B environment
Excellent communications and presentation skills
Proven track record in Google Analytics
Certified Bing Ads Accredited Professional
Certified Google AdWords, Analytics and Tag Manager
Ability to analyze data and make recommendations for improvement
Knowledge of HTML and CSS a plus
Experience working in marketing automation tools. Act-On knowledge a plus
Excellent writing/editing ability
Strong project management skills and attention to detail
Experience in eLearning or working with associations a plus
Energetic, positive-minded and strong communicator
Bachelor's degree in mathematics, statistics, digital marketing, computer science or related field
At Scitent, we thrive because our employees bring passion and commitment to their work, their teams, the company and our customers. We provide the opportunity to grow through meaningful work and professional development. Our culture encourages open dialogue and the sharing of ideas, and recognizes that innovation is the path to personal and company growth. We place a strong emphasis on decision ma...king, continuous improvement of our business and processes and a desire to achieve success. Scitent is seeking a diverse pool of applicants, all are encouraged to apply.