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Manager, Marketing & Advertising 40827
Lone Star College
Application
Details
Posted: 06-Mar-24
Location: Houston, Texas
Employment Type:
Full-time
Organization Type:
Higher Education Institution
Lone Star College – University Park
Manager, Marketing & Advertising 40827
PURPOSE AND SCOPE:
The Manager, Marketing and Advertising is responsible for driving student engagement and enrollment by identifying and cultivating effective advertising opportunities. This position will stay abreast of market trends, maximize ROI in advertising spending, and build productive relationships with vendors.
This is a temporary position. Continuation of the position is dependent upon raising $500,000. The position will be terminated if funding is not reached.
ESSENTIAL JOB FUNCTIONS:
Identifies emerging platforms and channels ideal for reaching prospective students
Continuously researches and analyzes current market trends in the higher education sector
Develops and implements innovative advertising strategies to increase student engagement and enrollment
Collaborates with internal marketing teams to align advertising campaigns with overall strategic goals
Collaborates with Admissions and Student Services to understand departments needs and how advertising can support strategic goals
Monitors and analyzes advertising campaign performance using data analytics
Identifies, engages, and negotiates with potential advertising vendors and platforms
Prepares reports on advertising campaign results and presents findings to leadership
Responsible for other reasonable related duties as assigned
Salary:
Hiring salary range is $48,152-$55,375
Required:
Bachelor's degree and at least 3 years of related work experience, or an equivalent combination of education and experience
How to Apply:
ALL APPLICANTS MUST APPLY ONLINE ONLY!
We will not accept application material received via fax, email, mail, or hand delivered.
Postings for part-time and adjunct positions are active for the academic year. By selecting the option
to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).
If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.
Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.
More information on the E-Verify program is available at www.dhs.gov/E-Verify
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
Lone Star College System, the largest institution of higher education in the Houston area, is nationally recognized, globally connected and locally focused. Known for its innovative and visionary thinking, Lone Star College System is the fastest-growing community college in the nation and a major contributor to the local and regional economy. LSCS offers associate degrees and certification in many areas of study at a fraction of the cost of a four-year university like UT. Through its progressive partnerships with many four-year universities, LSCS also offers seamless opportunities to obtain bachelor's and master's degrees at one of its two University Centers. Throughout its 40 year history, Lone Star College has been steadfast in its commitment to student success and credential completion. Currently leading the charge to improve completion rates, LSCS is one of the only colleges in the nation to establish a formal Office of Completion and is the managing partner of Texas Completes, the statewide initiative that brings together five Texas college systems to advance deep student success reform.