Description

Marketing Executive – Boston

Join a leading business as a key member of the Leadership Team. The role offers a unique blend of hands-on execution and strategic thinking, making it ideal for a dynamic marketing professional. Marketing experience in the Hospitality or Restaurant industry required

Marketing Executive Benefits & Compensation

• Competitive base salary commensurate with experience.
• Comprehensive health, dental, and vision coverage.
• Generous PTO
• Opportunity to work in a family-owned business with a strong culture of growth and innovation.

Marketing Executive Requirements & Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of marketing experience, with at least 4 years in digital and/or loyalty program experience in the Hospitality / restaurant industry
• Proven track record in growing engaged audiences on social media and enhancing brand awareness.
• Demonstrated success in managing loyalty programs with measurable impacts on customer loyalty and sales.
• Strong knowledge of digital marketing tools/platforms (e.g., Meta, Braze, Power BI).
• Proficient in data analysis and customer insights to inform strategy.
• Excellent leadership, communication, and project management skills.
• Experience working in small teams; self-starter and highly motivated.

Marketing Executive Preferred Background & Skills

• Hands-on experience in retail or hospitality, particularly with food development and category management.
• Familiarity with loyalty platforms and app management.
• Understanding of omnichannel marketing strategies.
• Experience in sales of CPG products across multiple channels.

Marketing Executive Day-to-Day Responsibilities

• Develop and manage the marketing strategy, annual calendar, and seasonal campaigns.
• Collaborate with food teams to create seasonal campaigns featuring key products that meet KPIs.
• Optimize the food and beverage range through effective category management.
• Drive brand awareness through in-store POS, paid media, and social media campaigns.
• Oversee the development and optimization of the loyalty program strategy via the app to enhance customer engagement and retention.
• Implement a social media strategy focused on brand awareness, reach, and engagement, including content generation and performance reporting.
• Monitor and evaluate campaign effectiveness and loyalty KPIs, optimizing for sales and ROI.
• Stay informed on industry trends and competitor activities in F&B, CRM, and digital media.