Description

As Senior Marketing Manager, you will lead integrated marketing campaigns that support visitation, education, and philanthropy. You’ll partner directly with the VP of Marketing Communications to build systems, strengthen cross-departmental collaboration, and mentor junior team members as the team grows.
This is an opportunity to do meaningful work at one of America’s most iconic historic sites while developing as a strategic leader in the nonprofit marketing space.
What You'll Own
Strategic Campaign Leadership

Lead end-to-end development and execution of integrated marketing campaigns across the Foundation's Visit, Learn, and Give pillars

Manage editorial calendars and campaign strategies that drive measurable audience growth and engagement

Serve as project lead for major institutional initiatives, coordinating efforts across departments

Help define team priorities and future structure in partnership with the VP
Content & Digital Execution

Oversee content creation and deployment across email, social, web, and paid channels

Ensure brand consistency and alignment in partnership with Development, Guest Services, Civic Engagement and the NPS

Manage relationships with creative vendors and freelancers to expand capacity and ensure quality
Operations & Performance

Lead quarterly planning meetings and event-specific “Tiger Teams”

Build and refine marketing operations systems, timelines, and documentation

Track performance and campaign ROI; translate insights into action
Storytelling & Growth

Support positioning Gettysburg’s story in modern civic, cultural, and educational conversations

Explore opportunities for strategic partnerships, storytelling innovation, and thought leadership

Requirements

Required Experience & Skills

7–10 years in marketing, communications, or content strategy, with increasing responsibility

Proven experience leading campaigns, managing projects, and collaborating across functions

Excellent written and verbal communication skills; strong editorial judgment

Experience building content calendars, campaign workflows, and measurable frameworks

Alignment with mission-driven work; familiarity with nonprofit, cultural, or educational sectors
Preferred Qualifications

Background in museums, public history, or cultural institutions

Experience working with or alongside public sector partners (e.g., National Park Service)

Fluency with digital tools (e.g., WordPress, Constant Contact, Mailchimp, Canva, Google Analytics, Meta tools)

Experience mentoring junior team members or leading small teams
Personal Qualities

Strategic thinker who enjoys rolling up sleeves

Structured, adaptable, and thrives in collaborative environments

Strong sense of purpose and intellectual curiosity about place, history, and impact