Vice President of Marketing
Packaging | Consumer Brands | Retail & E-Commerce

Take ownership of the marketing function—and make your mark on company growth.

A growing, established packaging and retail merchandising company is adding a Vice President of Marketing to its Executive Leadership Team. The company helps consumer brands compete across major national retail and e-commerce channels through packaging, displays, and supporting services that bring products to market.

This is a high-visibility opportunity to lead an existing team of four, shape the marketing agenda, and turn proven capabilities into new revenue opportunities. For a commercially minded marketing leader, the upside is substantial: deepen customer relationships, expand market penetration, and build a marketing function with measurable influence on company growth.

The Opportunity

You will lead a marketing strategy that connects customer insights, differentiated positioning, channel development, and sales enablement. Working closely with executive leadership and Sales, you will identify where the company wins today—and develop compelling ways to grow that business.

The role calls for a strategic leader who is comfortable engaging directly with customers, translating complex capabilities into a clear value proposition, and helping Sales move opportunities through the pipeline.  

The company designs and manufactures high-visibility corrugated retail displays and primary and secondary packaging that help brands stand out in stores. Its work combines structural design, compelling graphics, and functional packaging to showcase products, communicate brand messaging, protect merchandise, and support retail promotions and purchasing decisions.

What You Will Lead

• Growth strategy and market segmentation: Evaluate existing customer segments, prioritize attractive opportunities, and develop targeted strategies to expand share of wallet and reach new customers.
• Channel development: Assess current retail, B2B, and e-commerce channels and recommend opportunities to deepen penetration and enter adjacent markets.
• Portfolio positioning: Identify cross-selling, bundling, and adjacent offering opportunities across packaging, displays, design, and fulfillment services.
• Sales enablement: Turn capabilities and customer results into persuasive presentations, case studies, testimonials, and industry content that strengthen differentiation and accelerate buying decisions.
• Customer engagement: Participate directly in conversations with consumer brands, retail buyers, and supplier partners to understand their priorities and help develop relevant solutions.
• Digital marketing and demand generation: Direct content, SEO, social media, and digital programs that build visibility, engage target audiences, and generate qualified opportunities.
• Team leadership: Lead, develop, and empower a four-person marketing team, establishing clear priorities and accountability while encouraging creativity and collaboration.
• Performance measurement: Connect marketing activity to sales-assisted win rates, sales-cycle efficiency, qualified lead generation, digital engagement, and customer expansion.