Request for Proposal: Marketing and Promotions Director
Introduction: The Amery Community Club is seeking proposals from qualified individuals or firms to provide marketing and promotions services. The target and aim of proposals should be work which best markets and promotes all Amery community businesses.
Scope of Work:
The responsibilities of the provider of these services will be:
Strategic Marketing Plan:
Develop a marketing plan tailored to the needs and goals of the Amery Community Club. This plan should be shaped to best identify the needs of Amery businesses.
Digital Marketing:
Implement a digital marketing plan across social media, email, electronic sign promotion.
Content Creation:
Create engaging and relevant content including blogs, articles, graphics, videos, and other promotional materials to support the effort to market and promote Amery businesses.
Public Relations:
Develop public relations strategies for the Amery Community Club using media relations, press releases, and event promotion.
Branding and Design
Provide branding and design services to highlight the best of Amery businesses.
Grant Implementation
Seek out grant opportunities which can be used to market and promote Amery businesses.
Proposal Submission:
Proposals should be submitted electronically to Amery Community Club President, Shawn Doerfler at doerflers@amerysd.k12.wi.us no later than April 1, 2024. Late submissions will not be considered.
Proposals will be evaluated on experience, qualifications, strategy, budget, and references. Questions and clarifications should be sent to the same email address.
Amery Community Club serves the business community in Amery, Wisconsin, a rural town of approximately 2,900 people in northwest Wisconsin. The Amery Community Club includes approximately 125 businesses as members. We are seeking a marketing and promotions expert to enhance the profile of Amery businesses and of the community as a whole. The right person or agency would work in service to local Amery businesses by providing market strategy, increasing social media presence, and branding of businesses. Further, there would be specific emphasis on the promotion of Amery area businesses.