As part of BD Medication Delivery Solutions (MDS) Business Unit, this marketing role is defined within the Worldwide Hypodermic platform of Needles & Syringes – as part of the WW Injection Systems sub-BU. This key marketing role is accountable for supporting the growth of the Global Hypodermic business including key projects related to supporting development & execution of line extensions & new products, market expansion, Change-To-Win programs and Sustaining Engineering efforts related to the portfolio. This role will work closely with cross-functional and regional team members to drive commercial success & achieve business objectives.
Support development and execution of global product portfolio strategy and annual strategic plan. Develop & execute key initiatives working with regional marketing counterparts and cross-functional teams to meet business objectives that include maximizing sales & profitability while driving sustainable business growth
Develop a depth of hypodermic product knowledge and expertise including competitive intelligence and market and clinical use understanding
Marketing & product management activities include market assessment, segmentation, competitive analysis & differentiation, portfolio management, development of product positioning and marketing collateral and communications
Provide commercial leadership on new product, line extensions, and product enhancement projects associated with sustaining engineering, change-to-win, new product planning/execution, product lifecycle management, and post-market surveillance
Provide strategic & analytical thinking by translating data and information into insights and identifying & evaluating business opportunities, customer needs, and developing business cases. This includes performing in-depth market research and financial analysis
Demonstration of strong marketing competencies, product management, strategic, and leadership skills with a consistent track-record of high performance and results
Proven success in leading & executing initiatives with teams that drive significant business impact and growth is required
Strong project management and demonstration of efficient resource management. Resourcefulness and the ability to successfully manage multiple priorities is important
Demonstrated analytical strength in financial analysis, forecasting, scenario analysis and ROI modeling. Previous P&L responsibility is a plus
Clear action orientation manifested by working in a fast-pace environment with minimal supervision
Excellent communicator with highly effective interpersonal & influencing skills and cultural savviness.
Must work effectively across organizational & international boundaries within a matrixed environment and with customers; excellent team leader and team player
Strong customer-centricity, experience in the field with sales force and customers, and a bias towards customer responsiveness
Job Specific Requirements:
Bachelors’ degree in a life science or technical discipline. MBA preferred.
Minimum of 3 years of marketing experience and minimum of 5 years of healthcare industry experience required. Medical device industry and consumable product experience is preferred. Prior global experience will be preferred.
Ability to travel in the USA & internationally 15% of the time
Internal Number: R-317605
About Becton Dickinson
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit bd.com.