Why VITAS Healthcare and What Do They Offer Me?

VITAS Healthcare is the nation’s leading provider of end of life care. We provide our employees opportunities for professional growth, advancement and competitive benefits. 

Responsible for working with teams across the organization and within marketing to strategize, create varied content and operate channels for distribution. This individual is highly organized with the ability to work under deadlines to achieve project success.

Job Functions - Content:

• Use marketing and organizational resources to create digital content based on recommendation, company need, or personal ideation.
• Strategize and develop digital content based on varied personas and audiences, including consumers, caregivers, healthcare professionals, industry partners, current employees, and prospective employees.
• Specialize in content responsibilities for external and internal digital content.
• Strategize and execute content distribution channels including social media.
• Maintain ongoing expertise in social media channels, including knowledge and execution of all available features.
• Collaborate with digital analytics team members to make evidence-based content and channel decisions.
• Manage cross-platform content functionality for varying screen sizes, including mobile app content
• Work closely with in-house design team to develop visuals for content, display ads, visuals for social media, downloadable PDFs and other collateral, while ensuring consistent delivery of the VITAS brand.
• Work closely with in-house copywriting team to create appropriate copy for digital materials that meets the chosen audience’s needs.
• Collaborate with our digital agency and external partners to execute digital content creation needed for Search Engine Optimization (SEO), Search Engine Marketing (SEM) and paid social media marketing.
• Assign tasks and provide leadership to Digital Marketing Coordinator as needed.
• Manage projects using agile-based methods within our project tracking application.
• Assist our hospice programs with digital content, social media postings and campaigns.
• Build and publish digital content within our content management system and social media management systems, while maintaining expertise on new features and functionality.
• Specialize in best practices for text and visual digital content, with a deep understanding of writing for the web, to effectively create and edit digital materials.
• Establish and maintain effective interpersonal relationships with co-workers and other members of VITAS.
• Stay abreast with training specifications on the systems and software as required.
• Provide systems training, support, and guidance to marketing coordinators and collaborate on special projects aligned with the corporate strategy.
• Performs related duties as required. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position.