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Marketing & Media Coordinator

PRI

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Details
Posted:
November 9, 2018
Location:
Aliso Viejo, California
Salary:
Type:
Full Time - Entry Level
Preferred Education:
4 Year Degree

RESPONSIBILITIES AND AUTHORITY

Marketing

  1. Facilitate domestic and international advertising campaigns and media placement.
  2. Implement annual Trade Show Magazine Bin Trading Program with show team.
  3. Assist with social marketing project copy/content creation.
  4. Assist with marketing research and analytics collection.
  5. Provide weekly social media analytics reports.
  6. Assist with preparation of bi-weekly EMT marketing reports.
  7. Organize and file documents for future reference.
  8. Assist with bi-weekly Marketing team meeting scheduling, prep and follow up.

 

Social Media

  1. Collaborate with marketing and editorial to create PRI’s social media agenda.
  2. Facilitate bi-weekly social media and enewsletter content planning meetings.
  3. Manage PRI social media calendar.
  4. Ensure marketing and editorial calendar stays current and on schedule.
  5. Research and advise on social media opportunities, best practices and techniques.
  6. Facilitate all PRI social media communications.
  7. Assist with social media content and copy creation.
  8. Curate and collect social marketing assets.
  9. Post and monitor marketing content across all social media.

           + Highlight PRI exhibitors and advertisers.

           + Promote PRI events/ initiatives.

           + Initiative PRI audience engagement and growth.

           + Implement use of social groups and engagement tools.

           + Confirm post approval prior to posting.

           + Share, retweet and like posts from strategic partners.

           + Tag people, companies and products whenever possible.

  1. Advise and assist with Editorial posts.

           + Highlight: current articles, industry leaders, industry happenings, PRI visits and surveys.

  1. Implement and maintain paid social media campaigns.
  2. Monitor and report on PRI campaign performance.
  3. Provide updates on paid campaign budget status.
  4. Assist with social media comment response management.

 

RELATIONSHIPS

Report to Director of Marketing & Creative.

Coordinate with Trade Show, Editorial, Art, Sales, Circulation, outside vendors and media regarding schedules, specifications, pricing and delivery.

Interface with all levels of PRI staff as well as PRI customers.

SKILLS AND KNOWLEDGE REQUIRED

Minimum of Associate’s degree from accredited institution.

Experienced in Social Media strategy, implementation, analytics and related tools.

Understanding of publishing and production coordination tools.

Proficiency with major Social Media platforms, Microsoft Office suite.

Basic understanding of Adobe graphics applications and file formats.

Ability to work well with others in a team environment.

Must be detail oriented and organized.

Ability to manage multiple projects and deadlines.

Able to problem solve and make solid decisions under pressure.

Excellent verbal and written communication skills.

Strong customer service skills.

 

What's in it for you?

When choosing a new employer, it is important to consider different aspects to make sure we are the right fit for you. We offer our employees the chance to work with great people on exciting projects, in a collaborative environment with many opportunities for growth and development. In addition, we offer a full range of benefits for our employees and their eligible dependents including Health Benefits (Medical, Dental, Vision), 401K, Paid Time off, Holidays, Sick time, Employee Assistance Program, Life Insurance and AD&D and Long-Term Disability.

So, if you are interested in getting involved with one of the world's most exciting industries and joining a team that places high value on customer service, team work, innovation and giving back to our community, then we would like to hear from you! Apply Today!

 

About PRI
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.
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