Imagine being part of a new team that will significantly shape and guide Spectrum Health’s marketing efforts into the future!
As the healthcare environment becomes increasingly consumer-centric, the marketing function is being asked to drive that transformation and help guide marketing investments to be more strategic and results oriented. If you like to be part of team that is leading that effort, this role is for you!
This position will be responsible for linking enterprise strategy and brand position and cascading that down through the strategic business units. This will require building strong working relationships with clinical and executive leaders across the organization as well as developing a deep understanding of their respective clinical areas. The role will have a dyad relationship with our strategic planning department and will be responsible for ensuring a strong connection between strategic growth initiatives and marketing activities across the organization.
You will have the opportunity as a Strategic Marketing Partner to help shape this new role in the organization. You will be building relationships across the leadership team of this organization as the primary marketing interface charged with ensuring that marketing content for the respective business units cascade from strategy and brand position, that each unit has well-articulated marketing strategies based upon market and consumer insights and that all marketing investments have specific goals and predictive measures to demonstrate how they will drive growth and ROI for the organization.
Ultimately your efforts will be helping to reimagine the brand experience in a dynamic way that inspires consumer demand and loyalty!
10 years of experience typically gained through skills/knowledge/abilities
15 years of experience typically gained through skills/knowledge/abilities
Internal Number: 12345
About Spectrum Health
Spectrum Health, a not-for-profit, integrated health system, is committed to improving the health and wellness of our communities. We live our mission every day with 31,000 compassionate professionals, 4,200 medical staff experts, 3,200 committed volunteers and a health plan serving 1 million members. Our talented physicians and caregivers are privileged to offer a full continuum of care and wellness services to our communities through 14 hospitals, including Helen DeVos Children’s Hospital, 230 ambulatory sites and telehealth offerings. We pursue health care solutions for today and tomorrow that diversify our offerings. Locally-governed and based in Grand Rapids, Michigan, our health system provided $459 million in community benefit in the last fiscal year. Thanks to the generosity of our communities, we received $30 million in philanthropy in the most recent fiscal year to support research, academics, innovation and clinical care. Spectrum Health has been recognized as one of the nation’s 15 Top Health Systems by Truven Health Analytics®, part of IBM Watson HealthTM.