This marketing and communications manager role will be responsible for developing overall communications strategies and, more specifically, producing/coordinating high-quality, professional, exciting materials that maintain a consistent look, feel, and “voice” in support of HTC’s mission and which boost student recruitment and event attendance/response. Work product will include marketing materials, website development/updates, e-newsletters and e-blasts, social media, press releases, community announcements, support for development and HTC community events, annual report, and more.
This position requires a capable self-starter who can work independently and who enjoys the challenge of bringing a fresh and creative approach to routine, scheduled programs and events to attract interest among students, parents, staff, donors, and community members.
SPECIFIC JOB RESPONSIBILITIES: Duties and responsibilities include, but are not limited, to the following:
• COMMUNICATIONS STRATEGIES/LEADERSHIP: In collaboration with HTC senior management and department heads, this professional will be looked to as an organizational thought leader to help develop strategies regarding how HTC should best use its marketing/communications resources. Will meet regularly with department heads and should be proactive in mapping out how HTC’s core departments can be most effective in their PR/marketing – and then help execute those strategies.
• MARKETING MATERIALS: Responsible for developing/coordinating (or supporting, when departments develop their own) all marketing materials for HTC programs, including Fasman Yeshiva High School, HTC’s Beis Medrash/men’s college, Blitstein Institute for women, Yeshivas HaKayitz, and development and community events. These materials may include, but are not limited to, flyers, posters, brochures, postcards, advertisements (using paid and unpaid channels), articles, e-blasts, copy and graphics for social media and website; and development event support, including invitations, solicitation letters, honoree bios, articles/press releases promoting events, letter templates, and promotional videos.
• WEBSITE: Responsible for shepherding and managing HTC’s new website, working with Touro web team and selected website developer to see project through to completion, and then updating the site as needed.
• E-NEWSLETTERS: Coordinate and produce weekly, monthly, and quarterly e-newsletters as needed by the various HTC departments, reflecting a fresh, polished, forward-thinking, student-centric approach.
• SOCIAL MEDIA: Maintain a vibrant presence for HTC’s various social media outlets (Facebook, YouTube, etc.) through effective use of photos, videos, and written posts. May utilize material from other HTC staff or students but ultimately responsible for the content, frequency, and messaging of all social media.
• PRESS RELEASES/ARTICLES: Generate press releases and articles for various local/community media (EG Skokie Review, Chicago Jewish Home, JUF News, Mishpacha, Hamodia, etc.) to promote HTC events and news; maintain press and media contacts, and contact media for distribution.
• ALUMNI & COMMUNITY FOCUS: Develop content profiling HTC alumni for both internal and external platforms; responsible for sending out all HTC-related community announcements (EG Mazel Tovs, death announcements, etc.) using HTC’s Constant Contact account.
• EDUCATIONAL COMMUNICATIONS: Support or develop copy where needed for HTC’s educational leadership team and/or educational programs.
• OUTSIDE VENDORS: Manage outside vendors as needed for materials beyond HTC’s internal resource capacity, which may include photographers, videographers, graphic designers, etc.
• BRANDING: Ensure marketing materials and communications from all departments remain current and include correct school brand assets (logo, color palette, design look, photographs, emails, etc.).
• LIAISON TO TOURO MARKETING DEPARTMENT: Serve as a liaison between HTC and Touro’s marketing department to furnish ads, flyers and various marketing materials.
• DEPARTMENTAL COMMUNICATIONS: Establish and maintain strong working relationships with administrators, faculty, staff, parents, students and student committees, community organizations, and general public in order to gather and share relevant news and PR opportunities.
• BUDGET: Responsible for overall marketing budget and ensuring that HTC’s overall marketing spend is adequately planned in advance and stays within fiscal year budget.
REQUIREMENTS: Education, Preparation, and Training • Bachelor’s degree required; master’s degree a plus (communications, journalism, public relations, English, or related field preferred) • 3-5 years’ experience in a communications role (PR, journalism, public affairs, freelance writing, etc.)
Desired Skills & Knowledge • Excellent interpersonal, written, and oral communication skills • Self-starter who can work independently, set priorities, juggle multiple projects, and meet deadlines • Strong ability to communicate and work effectively with supervisors, co-workers and external agencies • Ability to be creative and resourceful • Team player who is adaptable, detail-oriented, and can solve problems amid changing circumstances • Good news judgment and understanding of how media functions • Familiarity with the Jewish community • Familiarity with HTC’s mission and history • Ability to represent HTC effectively in a variety of settings and with diverse communities • Integrity, curiosity, and persistence to achieve the best
Physical Demands • Extensive use of computers • Extensive time sitting • Ability to lift five lbs.
Computer Skills • Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint • Proficiency in social media • Internet research skills • Proficiency/willingness to learn graphic design software such as Adobe Suite, Canva, or Microsoft Publisher, etc.
Hours & Travel • Work takes place mostly in administrative offices, but also in outside venues • Must be available for occasional work outside normal business hours (usually less than once per month) to ensure timely communications and promotion/coverage
Internal Number: 8479822500
About Hebrew Theological College
Founded in 1921, Hebrew Theological College (HTC) is located in Skokie, IL, and is a member of the Touro College and University System. In addition to its men's college/Beis Medrash program, HTC also operates Blitstein Institute (a women's college), Fasman Yeshiva High School, and Yeshivas HaKayitz (a four-week summer program), along with several major community initiatives.