Sage Lion Media is looking for an experienced and motivated Marketing Manager / Strategist.
The chosen candidate will be responsible for the creation of digital marketing strategies for Sage Lion Media and its clients, as well as managing and participating in the implementation of these strategies.
Build a marketing strategy using targeted outreach, inbound marketing campaigns, and digital marketing for a variety of clientele in the outdoors.
Develop and lead growth marketing operations including, but not limited to, data-driven forecasting & projections, and ROI tracking.
Design, Develop and Launch Digital Marketing Deliverables. Including, emails, web design across a variety of platforms.
Test, analyze, and scale new marketing tactics and initiatives to increase site traffic and leads.
Lead recurring meetings with clients to review the status of projects and recommend next steps.
Edit content and providing feedback to other contributors.
Create and manage editorial calendars, content and marketing campaign.
Stay up to date on trends and monitor emerging practices that suggest new ways to reach target markets, increase meaningful outreach, and drive conversion.
Consult with and educate clients on inbound marketing methodologies and best-practices.
Must be a passionate lover of the outdoors, bonus points for experience in the hunting and fishing markets.
Bachelor’s degree in communications, digital media or relevant field or equivalent work experience.
Demonstrated track record of creating and executing an inbound marketing strategy as well as creating content which resonates with the market.
Ability to create a wide variety of marketing deliverables: including but not limited to WordPress and Shopify themes, email coding and design.
Strong understanding of marketing concepts such as: persona, empathy map, buyer journey, segmentation, analytics, competitive analysis, communication strategy, lead nurturing, conversion, amplification, etc.
Excellent communicator and creative thinker, with an ability to use data to inform decisions.
Ability to design and deliver email campaigns.
Experience in creating content for the web across several disciplines and media (blogging, guides, research, infographics)
Ability to explain complex concepts in simple terms
Practical knowledge of web analytics and SEO/SEM
Experience using HubSpot’s marketing platform.
Project management experience. Able to engage and excite others in your vision.
Must be self-directed and able to prioritize tasks and coordinate multiple projects simultaneously in a fast-paced environment.
Self-motivated, collaborative, diplomatic and flexible.
About Sage Lion Media
As an inbound marketing agency, we’ve helped a variety of outdoor companies and non-profits realize the benefits of inbound marketing. Over the years we've learned how to be nimble and respond to the varying needs of both the for-profit and non-profit outdoor industry. We're a small team looking for the right person who shares our passion for enjoying and protecting the outdoors we grew up in and enjoy to this day.