University of Colorado Denver l Anschutz Medical Campus
Office of Digital Education
Senior Marketing Manager – Brand
Position #678080 – Requisition #15613
It is a transformational time at the University of Colorado, and the Denver and Anschutz Medical Campuses are continuously strengthening their reputations as drivers of innovation, with digital education playing a key role in the future of the university. The Office of Digital Education shares the mission to serve the needs of businesses committed to advancing workforce talent, and to reach adult learners and the community with innovative educational programs, is searching for a full-time university staff (unclassified) Marketing Manager (Brand) position. The Office of Digital Education reports to the Chancellors of the CU Denver and CU Anschutz Medical Campuses and is leveraging the combined expertise of these innovative units to advance the campus’ capabilities to support the needs of today’s employers. As such, the unit is entering a period of rapid evolution and growth. The investment by the campuses in the Office of Digital Education, combined with recent commitments focused on online education by the University of Colorado Board of Regents, make this a rare and exciting opportunity to work with this team.
*Please note – this position will office at CU South Denver, which is located in the Lone Tree, CO, approximately 20 miles south of downtown Denver.
Nature of the Work:
The Office of Digital Education is accepting applications for a full-time University staff (non-classified) Senior Marketing Manager (Brand). The Senior Marketing Manager – Brand is responsible for planning, development and implementation of strategic marketing initiatives, including identifying high-converting marketing channel strategies for overall brand campaigns. Position's main objective is to assist in the creation of innovative and compelling marketing campaigns that will drive enrollment for overall CU Online and other professional development programs.
This position reports to the Senior Director of Marketing.
This position may supervise full or part-time staff.
Examples of Work Performed:
Develop new strategies/enhancements for CU Online initiatives, value propositions and unique selling propositions to various market segments
Project Manager and liaise with internal creative, production, and web team
Monitor, review, and report on CU Online PPC and SEO performance
Manage media budget, reconciliations, and allocations
Define audience segmentation/profiling
Foster the development of innovative marketing solutions tailored to the CU brand characteristics
Adheres to branding requirements and makes sure that all advertising, marketing and communications are in line with CU graphic standards and the CU brand
Create framework, outlines, presentations and documents for management
Develop/suggest enhancements and improvements to marketing materials (website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, whitepaper, podcast, webinar and demos) with the goal of increasing lead generation volume and media effectiveness
Act as final quality control for copy/content/design for selected projects
Engage in monthly audits to validate marketing materials, messages and placements for quality and accuracy
Work with recruitment on their enrollment progress and ensure targets are met/exceeded though a combination of marketing and recruitment activities
Manage email campaigns, from audience segmentation to email creative development, including deployment and measurement
Develop and execute email marketing campaigns designed to deliver customer retention, generate online conversions and deepen customer relationships
Coordinate and collaborate with paid search and SEO vendors on lead generation efforts, working to find new sources and methods for enhancing lead generation efforts
Jointly own all related marketing & media deliverables and work together to ensure that all timelines and objectives are met
This description is a summary only and is describing the general level of work being performed. It is not intended to be all-inclusive, and the duties of this position may change based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Bachelor’s Degree in an appropriate area of specialization from an accredited university or college; two years of appropriate experience.
Master's degree from an accredited university or college
3 to 5 years of experience in marketing and higher education, particularly brand-level marketing
Digital marketing (PPC, SEO knowledge)
Project management, experience with Teamwork a plus
Accounting/budgeting experience managing budgets that exceed $500k
Additional Salary Information: The University of Colorado offers a full benefits package. Information on University benefits programs, including eligibility, is located at https://www.cu.edu/employee-services.
Your total compensation goes beyond the number on your paycheck.
The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
* Benefits: https://www.cu.edu/employee-services/benefits.
* Total Compensation Calculator: