Mayo Performing Arts Center, a 1300-seat non-profit performing arts center, seeks a candidate to assist with all areas of the theatre’s digital marketing, including social media content and engagement, data analysis and digital advertising.
This is a great opportunity for someone with 2-3 years’ experience who can work as a team player as well as take on responsibility independently. The ideal candidate will have a passion for the arts, experience with digital and social platforms, and an interest in data analysis and trends. Graphic design experience is a plus.
Specific responsibilities include:
In support of the Marketing Director, assist with developing and implementing an overall social media content and communications strategy to support sales and marketing efforts around shows, programs, and institutional events.
Develop and post social media content in accordance with the communications calendar. Monitor social channels and respond to and engage with participants in a voice consistent with the theatre
Identify target audiences and digital outreach opportunities for upcoming shows. Implement and optimize digital campaigns across relevant platforms, including Google AdWords, Facebook, YouTube, Instagram.
Create reports on digital performance and advertising results using available tools (including MPAC’s CRM, Google Analytics, Facebook Insights, MailChimp, Sizmek ad server). Use data to inform strategies around patron experience, audience and member growth, and revenue goals
Track, measure and report on effectiveness of Marketing initiatives including advertising, direct mail and social media using all available data and analytic tools
Work closely with internal stakeholders to identify opportunities to capture institutional content and develop creative campaigns for social media channels. Provide guidance on social content and channels to other departments internally.
Attend and assist with various MPAC events, at times in evenings or on weekends
Other duties and responsibilities as needed by the department
Salary commensurate with experience. Send resume to Jean Leonard, Marketing Director, firstname.lastname@example.org.
About Mayo Performing Arts Center
Mayo Performing Arts Center, a 501(c) (3) nonprofit performing arts organization, presents a wide range of programs that entertain, enrich and educate the diverse population of the region and enhance the economic vitality of Northern New Jersey.