This position is responsible for the strategies and initiatives that drive sales and overarching marketing activities for Campus Services. Highly qualified candidates will possess extensive history working in high profile, externally facing, and service-oriented marketing and sales positions. Requirements to actively participate and maintain positions on local, state, and national professional entities. Provides leadership for the Marketing Department and oversight and direction of account management. Fiscal responsibility to plan, and manage annual fiscal cycle related to marketing.
Provides strategic marketing direction to increase sales and revenues in all operations.
Creates and utilizes data and analytics to drive sales and manage efficient use of resources within Campus Services Marketing Department. Uses KPI’s with Marketing Account Managers to drive conversation at the operation level as to best practice and future marketing strategy.
Directs all advertising and marketing activities, including the design of the website, printed and digital communications, and the development of all internal/external marketing materials. Determines marketing and advertising avenues viability and ensures consistency and quality of marketing message.
Actively seeks internal and external client opinions about promotional marketing needs. Acts promptly and in a helpful manner when dealing with customer questions and concerns, including customer response processes. Develops and maintains a comprehensive strategy of collecting, reviewing and responding to customer feedback.
Responsible for working with Senior Management and Associate Vice President on public relations creation, processes, and dissemination of information and creation of overarching Campus Services message.
Collaborates effectively with fellow members of the Campus Services management team, the University community, and the general public. Participates, plans, and executes speaking engagements and events for Campus Service representation. Participates in public forums, board presentation, and acts as a university liaison for different bureaus and professional entities that connect our services with the external public.
Actively prospects for new clients using marketing research methods and manages a pool of prospective clients and customers of our services. Works with local Visitor and Convention Bureaus to serve the needs of clients and to attract new visitors to Miami University and engage with a variety of our services. Actively participates in local, state, and national professional organizations as a method of marketing and lead generation.
Benchmarks with other institutions to determine which sales techniques and marketing strategies are most effective. Confers with other staff members regarding marketing and sales policies and procedures. Reviews and recommends changes when necessary.
Direct oversight of all marketing resources and staff for Campus Services Marketing Department to include annual evaluation, goal setting, and discipline.
Leads the development of all staff training related to sales methods, marketing initiatives, and customer service skills. Directs the details of sales pitches and bids conducive to business needs in key areas. May conduct or supervise outside sales calls by phone or in person, following up on all leads and requests for proposals generated in various systems. Fosters a culture of teamwork, creativity, champions for change, continuous improvement, and agility.
OEEO Statement:The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy,race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Bachelor’s Degree in Marketing, Public Relations & Communication or Business Administration
5 or more years leading a marketing function that supports a diverse product mix and customer demographics.
Internal Number: 6886
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”