As a member of the senior management team, the Vice President of Marketing implements strategies related to the sale of individual concert tickets and packages across multiple product lines; employs direct response marketing strategies and best practices; analyzes and communicates results of campaigns; develops strategic plans for assigned earned revenue programs; directly manages staff of four marketing employees as well as oversight of the patron services team; possesses excellent writing skill and exhibits proven experience with best practices in branding; develops and manages the marketing budget.
REPRESENTATIVE DUTIES AND RESPONSIBILITIES:
Identify opportunities and implement marketing strategies to improve and increase ticket sales, achieve efficiency and maximize program profitability.
Plan and purchase all advertising including direct mail, print, radio, and digital.
Conduct analyses of campaigns to gauge effectiveness and benchmarking evaluations against peer institutions/programs to ensure the application of industry best practices and technologies.
Partner with the Artistic and Operations departments on Classical, Pops, and Symphony on the Prairie season planning, in addition to development of special events and presentations.
Collaborate with art team on design and messaging of all print and electronic materials including advertisements, direct mail brochures, postcards, indoor/outdoor signage, flyers, posters, and emails.
Ensure that all marketing collateral and messaging are of the highest quality; maintain consistent messaging and branding across all channels.
Analyze and report ongoing performance of assigned marketing programs, channels, and campaigns and make appropriate programmatic adjustments.
Develop and manage the marketing budget and track expenditures.
Identify and manage the implementation of operational improvements with internal departments and external partners.
Communicate marketing plans and results to other departments.
Lead and manage cross-departmental product teams as assigned.
Lead and manage a marketing staff of four people.
Provide oversight of the patron services team.
Four-year degree in marketing or a related field preferred.
5-7 years of relevant professional work experience in marketing preferred.
Excellent writing skills and editing skills are required.
Exceptional leadership skills required.
General knowledge of Classical music is preferred.
Proficient in Microsoft Office products including Outlook, Word, Excel, and PowerPoint.
Comprehensive knowledge of all social media outlets.
Possesses the following traits: strong communication and presentation skills, initiative, independence, confidence, enthusiasm, and ability to meet deadlines in a fast-paced environment.
About Indianapolis Symphony Orchestra
The Indianapolis Symphony Orchestra was founded in 1930 by German conductor and local violin teacher Ferdinand Schaefer. At first comprised of volunteer musicians who split the revenue from ticket sales, the ISO became a professional orchestra with salaried musicians in 1937. That same year, Fabien Sevitzky – a Russian-born conductor and nephew of famed conductor Serge Koussevitsky – became Music Director of the ISO. Sevitzky’s appointment was highlighted in an April 5, 1937 article in Time Magazine, which began, “Of Midwestern orchestras, none has risen so rapidly or so recently as the Indianapolis Symphony.”
Soon after, the ISO blossomed into one of the nation’s most renowned orchestras. Sevitzky worked to promote the ISO through a variety of national radio broadcasts, and his successor, Izler Solomon, ensured the creation of the Clowes Memorial Hall on the campus of Butler University as a venue meant specifically for the ISO (until then, the ISO had been performing at the Murat Theater). Throughout the 1950s and 60s, the ISO traveled around the world to perform “Salute” concerts in countries such as Finland, Korea, Japan, Formosa, Portugal, The Netherlands, Israel, Mexico, Au...stria, Venezuela, Thailand, Greece and Chile – earning the Orchestra a Citation from the Voice of America and the United States Information Agency as well as a letter of commendation from President John F. Kennedy – the first ever such commendation to a symphony orchestra.
Solomon’s successor, John Nelson (1976-1987), is associated with the Orchestra's appearances at Carnegie Hall and the Kennedy Center, plus a debut European tour in 1987. In the summer of 1982, a 14-year-old violinist named Joshua Bell was the first performer for the ISO's Marsh Symphony on the Prairie series, and in 1984, the ISO moved downtown to its new home at the restored movie palace -- the Circle Theatre.
In 1987, internationally renowned performer, conductor and composer, Raymond Leppard (1987-2001) was selected as the Orchestra's fifth Music Director. During his tenure, several key accomplishments took place: a return to regular recording with a series of CDs on the Koss Classics and Decca labels; performances on NPR's "Performance Today"; nationally-syndicated radio broadcasts of ISO concerts; acclaimed tours on the East Coast and two tours of Europe; and a performance at Carnegie Hall as part of the venue's centennial season.
Following Maestro Leppard's retirement, Mario Venzago was appointed Music Director (2002-2009) and led the Indianapolis Symphony Orchestra in a deeper commitment to repertoire of the mid-19th century -- specifically works by Felix Mendelssohn and Robert Schumann -- the Second Viennese School, contemporary scores and new commissions, including Jennifer Higdon's Violin Concerto with world renowned violinist Hilary Hahn in 2008.
In the fall of 2007, Zachary De Pue was named Concertmaster for the Indianapolis Symphony Orchestra, and Alexander Kerr was appointed Principal Guest Concertmaster, a position utilized by only a handful of orchestras throughout the world. In October 2009, string trio Time for Three became the first artists-in-residence for the ISO.
In September 2011, Krzysztof Urba?ski began his tenure as the seventh Music Director of the ISO, and upon his appointment, was the youngest Music Director of any major American orchestra. Today, Maestro Urbanski is one of the most acclaimed and respected young conductors in the world.
The mission of the Indianapolis Symphony Orchestra is to inspire, entertain, educate and challenge through innovative programs and symphonic music performed at the highest artistic level.