Are you an early career professional with a passion for creating data-driven marketing strategies to reach new consumers? Do you have experience managing website and blog content, and leveraging social media to increase awareness of a product or service? Does the idea of increasing email marketing click-through-rates excite you? Do you want to work on a team of professionals dedicated to lifelong learning and career development? Come join our passionate group of marketers to build new and nurture existing relationships with employers around the globe as well as increase awareness of career resources available to our global alumni population.
The Marketing Coordinator will be a part of the HBS Career & Professional Development (CPD) Marketing & Communications team and will play a key role in how CPD presents itself to alumni and recruiting organizations.
Duties include: Marketing & Communications
Implement day-to-day content updates for CPD's HBS Recruiting website - targeted at organizations and recruiters interested in hiring HBS students and alumni; and the HBS Alumni Careers website – aimed at supporting alumni in their lifelong career paths.
Execute CPD's social media strategy in collaboration with CPD's Manager, Digital Engagement. Current platforms include Twitter, LinkedIn, Instagram and CPD's recruiting and alumni careers blogs.
Assist with the development of CPD's email marketing campaigns, including setting the content strategy and plan with the Manager, Digital Engagement and creating and sending campaigns.
Work with External Relations in support of alumni marketing and communications.
Support the Manager, Digital Engagement in creating content for all marketing channels including social media, web and email marketing.
Collaborate with the corporate relations and recruiting operations teams to build new and nurturing existing relationships including streamlining communications to recruiting organizations, executing lead generation efforts and enhancing the Salesforce platform.
Responsible for pulling and examining recruiting and alumni careers website and social media analytics, and email and lead generation data to determine target audience engagement and impact. Will utilize data to inform CPD external marketing & communications strategy.
Manage monthly CPD corporate outreach dashboard.
Assist with CPD projects including office-wide recruiting initiatives, student presentations and programs, and conferences.
Many HBS employees are eligible for Flexible Work Arrangements, which may be explored during the interview process.
Cover Letter is Required.
Culture of Inclusion: The work and well-being of HBS are strengthened profoundly by the diversity of our network and our differences in background, culture, experience, national origin, religion, sexual orientation, and much more.
Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
5+ years of professional experience in a marketing or project management role required.
BS/BA preferred. Ability to initiate and manage multiple tasks and projects under competing deadlines and shifting priorities. Candidate must be equally comfortable in a team-based environment and as individual contributor. A solid understanding of the MBA culture, marketplace, and career paths is desired; knowledge of MBA recruiting is a plus.
Candidate should be comfortable with social media as a corporate marketing channel. Relevant experience with email marketing campaigns and a crm and marketing automation tools is beneficial. A clear demonstration of strong verbal and written communication skills, strategic thinking and creativity is a must.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48907BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.