JOB SUMMARY We are looking for a strong writer and graphic designer to join our Business Development Marketing team in Richmond, VA. The Sr. Marketing Specialist recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments. Responsible for preparing proposal, presentation, and communication materials such as the design of flyers or pitch materials. Interfaces directly with brokers to gain insight and knowledge about clients and projects and uses that knowledge gained to craft differentiating content and written proposal sections including, but not limited to, executive summaries, case studies, etc. Coordinates the distribution of internal and external marketing information. 2+ years of experience in business development marketing or related experience required. Real estate experience is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Works directly with marketing director, marketing managers, and graphic designers to prepare proposal materials, including writing, editing, verifying and formatting proposal information. Ensures schedules are met and the various aspects of proposals, presentations, and other marketing activities are accurate and concisely delivered in a timely manner.
Creates a wide variety of templated and non-templated, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software.
Writes and reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.
Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.
Assists local office leadership in preparing various marketing materials as needed on an ad hoc basis.
Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials.
Provides marketing education and training on tools and resources, as well as technical assistance, to staff.
Provides quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used.
Can-do attitude, flexible, and ability to work in a fast-paced, deadline driven atmosphere.
Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance and/or training to coworkers. May coordinate and assign tasks to coworkers within a work unit and/or project.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE Bachelor's degree or equivalent from four-year college or university and a minimum of two years of related experience and/or training.
CERTIFICATES and/or LICENSES None.
COMMUNICATION SKILLS Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information.
FINANCIAL KNOWLEDGE Requires basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
REASONING ABILITY Ability to comprehend, analyze, and interpret documents. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.
OTHER SKILLS and/or ABILITIES Ability to work in InDesign, other Adobe Creative Suite Programs and Microsoft Office Suite. Ability to learn web publishing platform.
SCOPE OF RESPONSIBILITY Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to coworkers and supervisor.
Internal Number: 19014747
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.