Position Title: Marketing Communications Assistant (Non-exempt)
Reports to: Vice President of Marketing and Business Development
The Position The Marketing Communications Assistant will work with the Vice President of Marketing and execute day to day communications related to Public Relations and social media. Responsibilities include supporting all efforts related to media and developing social media strategies and tactics to maximize the Museum’s digital footprint. He/She will be responsible for supporting the communication of the Museum’s mission across all traditional media and social platforms to drive awareness, engagement, and visits to the Museum.
Specific job responsibilities include but are not limited to:
Public Relations (PR)
Through research, networking and other means, continually develop and foster relationships with local and national journalists/influencers to gain coverage and create PR/social opportunities
Expand Museum’s public profile by writing press releases and in-depth pitches tailored to individual reporter beats.
Facilitate press coverage through the development of editorial calendars, talking points, and interviews
Maintain communications with Media calendar coordinators to maximize event and program coverage
Slate photographers for exhibit openings, programs, and fundraising events; (review and choose photos to be distributed for post-event press coverage; distribute to relevant publications)
Raise visibility of Museum exhibitions, tours, educational programs, and leadership by applying for institutional awards and pitching results to local media
With the VP of Marketing and Business Development pitch media sponsorships and gain in-kind advertising and coverage
Report PR coverage and social media impact
Become fluent in Meltwater, our PR measurement vehicle
Coordinate and execute “Gather Voices” our user generated content video creation tool
Execute social marketing at the Museum following existing social strategy. Expand use of video content and influencers to support strategy
Maximize social exposure for Museum events and programs through the production of content including interviews, videos, blogs, streamed events, etc.
Post Museum activity on Facebook, Instagram, and Twitter; maintain appropriate ratio between selling and informing; use boosted posts appropriately to drive additional engagement
Create ongoing dialogue with visitors who have engaged with the Museum’s social sites. Actively listen to social media, developing strategic responses.
Engage with influencers/celebrities to educate about the Museum’s mission and showcase Museum activity
Stay up to date on platforms and other trends in social media. Research additional platforms (GatherVoices, CrowdRiff, etc.) and pursue digital partnerships as appropriate
Support VP of Marketing in development of Board Materials related to area of responsibility
Provide general support of the Marketing Team and other Museum initiatives
Report on website and PR activity
IHMEC seeks an organized, creative, flexible, and detail oriented employee who is comfortable with a range of responsibilities and possesses a “can do” attitude. He/She needs to be a strong communicator with outstanding written and oral communication skills. Someone who is comfortable taking initiative and can relate to a range of people will be successful in this position. Passion for Museums, history, and prior knowledge of the Holocaust and other genocides is preferred.
BS/BA in one of the following majors: Marketing, Communications, Journalism, PR, or related field
1-2 years PR & social marketing experience
Proficiency in use of Facebook, Twitter, LinkedIn, Instagram, and other social tools
Proficiency in Microsoft Office
Knowledge of video editing, Adobe InDesign, and Photoshop preferred
Candidate must be available evenings and weekends as required
Physical Requirements: May need to climb up and down stairs; to bend, stoop, and lift or move materials and retrieve files; to pull/push, lift, and carry up to 25 pounds; and to reach both above and below shoulder height.
Interested applicants should email or fax a cover letter and resume to firstname.lastname@example.org or fax 847-967-4808.
Address correspondence to: Illinois Holocaust Museum and Education Center, 9603 Woods Drive, Skokie, IL 60077.
About Illinois Holocaust Museum and Education Center
Illinois Holocaust Museum & Education Center (IHMEC) uses the history and lessons of the Holocaust to transform the future - to equip students, educators and public visitors with knowledge, skills, and courage to take a stand for humanity. The Museum currently welcomes and touches the lives of more than 170,000 people of all ages, nationalities and cultural backgrounds each year. We empower them to become Upstanders for social justice, to speak out against intolerance and genocide, and to lead by example. We do this through cutting-edge exhibitions, innovative public programming, high-quality student and educator services, and partnerships with arts and cultural organizations, educational institutions, and law enforcement agencies.