The Director of Marketing will be responsible for formulating and implementing promotional and marketing plans to increase attendance and financial support for the intercollegiate sports program.
Essential Functions: Oversee the management of SMU athletics marketing, video services, social media and all on-line initiatives – marketing & graduate assistants, kids club, advertising, creative and social media/digital media schedules and execution. Primary contact for the marketing of SMU football and men's basketball. Focus on the administrative day-to-day tasks including, but not limited to, management of budget, social media postings/advertising and office organization. Create and implement strategies and digital marketing campaigns while implementing a comprehensive social media strategy. Develop and create advertising campaigns/schedules designed to maximize exposure for each sport utilizing the current resources available. Enhance student awareness and support for all athletic events Design and implement promotional and marketing strategies to increase attendance and enhance awareness of athletic events & sports programs with a focus on football and men’s and women’s basketball. Archive marketing and promotional efforts for distribution to head coaches and sport administrators. Working with cross-functional teams to implement marketing programs. Work closely with coaches/staff and the Director of Game Day Experience in promoting all sporting events. Coordinate with group sales office on various promotional efforts directed at increasing group and regular ticket sales. Coordinate special promotions or presentations with all departmental and/or University units (i.e.Ticket Office, Development, MustangVision, Public Relations, Event Management, Public Affairs). Manage third party video and design team tasked with creating all printed and digital media. Measuring impact and return on marketing investments. Monitor and track the effectiveness of advertising across different mediums for different sports, examine new opportunities and identify untapped resources to improve communications with our target audience(s). Perform other related duties as requested by the Assistant Athletic Director of Marketing and Creative Services. Qualifications Education and Experience: Bachelor’s degree is required, preferably in Marketing, Communications or Sports Management. Master’s degree is preferred.
A minimum of three years’ work experience in brand marketing and advertising is required. Athletics marketing experience strongly preferred.
Experience in selection and management of third party vendors is highly desirable.
Knowledge, Skills and Abilities: Candidate must demonstrate strong verbal and interpersonal communication skills, as well as the ability to establish and maintain effective working relationships with a wide range of constituencies in a diverse community. Must also demonstrate the ability to communicate effectively in writing. A strong customer service orientation is essential.
Candidate must possess strong time management, organizational and planning skills with the ability to meet timelines with minimal supervision. Must also possess the ability to use independent judgment to organize and prioritize work and manage resources to achieve financial goals. The ability to develop annual operational plans is essential.
Candidate must possess strong problem solving skills with the ability to identify business problems, needs, opportunities and creatively solve them. A strong focus on attention to detail is essential.
Candidate must have a strong understanding of branding, marketing and advertising principles. Familiarity with both quantitative and qualitative research methodologies is essential.
Candidate must be able to work evenings, weekends, and holidays as required.
Knowledge of and adherence to NCAA, conference, and University rules and regulations as pertinent to the position is essential.
Experience with and/or a strong working knowledge of Adobe Creative Suite is preferred.
Physical/Environmental Demands: Sit for long periods of time Carry/lift over 25-50 lbs. Exposure to excessive noise Deadline to Apply: July 5, 2019
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, firstname.lastname@example.org
About Southern Methodist University
SMU is a private university that employs 2,000 staff and faculty to support the more than 11,000 students. SMU’s tree lined campus is just five miles north of downtown Dallas and offers a unique workplace environment, including historic Georgian architecture buildings, beautiful lawns, landscaped gardens and an exciting campus community.
The range of career opportunities at SMU is as diverse as the SMU community. SMU seeks to attract, develop and retain the highest quality faculty, staff and students. Employees gain satisfaction in
knowing that they are helping, in their own way, to complete the educational experience for a diverse body of countless students.
In addition to being a great place for starting an exciting and rewarding career, SMU’s total compensation philosophy incorporates choice, flexibility, and competitive programs that drive many to join our growing and vibrant community.
SMU employees also have access to resources that enhance their personal and social lives. Whether it’s hearing a thought provoking lecture offered by the SMU Distinguished Tate Lecture Series or learning to “Pony Up” at an athletic event, employees have opportunities for cultural enrichment and entertainment that are unique to a university community.