Are you looking for an opportunity to to step into a leadership position and take ownership of a company's day-to-day marketing & promotion and PR activities? Do you want to work with the number one team's in Boston sports? Well, you're in luck, New Engalnd Sports Network is searching for a collaborative thought leader who can translate business objectives to clear and promotional collateral across multiple platforms.
This role will lead the day-to-day relationship development with local, regional, and national media outlets with the expectation of influencing NESN’s coverage as well as serve as NESN’s PR liaison with the PR staff at both the Boston Red Sox and Boston Bruins. In addition this role leads the marketing efforts through all stages of development, from contributing to the strategic plan, to overseeing the tactical execution and fulfillment.
Marketing & Promotions:
You will work with NESN leadership to contribute to strategic marketing plans focused on driving and maintaining ratings
Collect information, opportunities, and research into actionable initiatives for consumer marketing, Advertising Sales and Affiliate Sales benefit, as well as for on-air production and programming benefit as well
Oversee the implementation of NESN media, on and off-network, as well as track and evaluate media campaigns
Identify, develop, and implement effective promotions that benefit the brand, create consumer engagement, support viewership, and create powerful Sales sponsorship potential
You will be responsible for creating and implementing an annual PR plan, as well as micro PR plans for sub brands, products, or shows
Manage on-air talent requests, including shepherd interviews & appearances as necessary
Monitor media coverage and social media for NESN mentions and NESN on-air talent
Develop and maintain strong relationships with local, regional, and national media; including the Boston Red Sox and Boston Bruins PR staffs as well as colleges and conference contacts throughout New England
Actively market and promote NESN news and programming, including formal press release distribution
Proactively and creatively advance NESN’s brand through digital media, speaking opportunities, as well as conference participation for NESN management
Support NESN’s television partnerships in a variety of capacities
Oversee NESN special events
Manage consumer feedback communication
Maintain and oversee on-going tracking documents and fulfillment reports
Experiencing managing and coaching a team, including career and performance management, skill development, and employee relations
You have 5+ years experience in both public relations and marketing & Sales promotions; broadcast or cable network
A Bachelor’s degree in English, mass communications, PR, and/or marketing, or related field
Proven ability to establish strong PR relationships with local, regional, and national media as well as the demonstrated ability to influence press coverage
Past experience working with on-air talent or public figures
Excellent communication and writing skills
Advanced grasp of television ratings and web metrics
Demonstrated success in implementing advertising campaigns
Experience in developing successful creative consumer campaigns & contests across all platforms
Ability to think strategically about the brand & PR across multiple platforms
You are willing to work, as needed, nights, weekends, game days, events, and more; some overnight travel involved
You will fulfill other duties as assigned
NESN (New England Sports Network) is owned by the Boston Red Sox and Boston Bruins, and delivered to over 4 million homes throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
Our professional environment is passionate, adaptable, creative, filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.
NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.