The Department of Advertising + Public Relations (ADPR) at Michigan State University invites applications for a professor of practice with a strong background in integrated communication strategy and data-informed strategy for digital and social media. Teaching experience in advertising, public relations or related areas preferred.
The successful candidate will have a bachelor's degree in the field of communication, such as advertising, public relations, mass communications, business, marketing, information science, or related field, and 5+ years of hands-on, client-facing industry experience (agency or client). An advanced degree is preferred. The successful candidate will have experience with channel planning, content management, relationship building, and a solid track record of translating data from multiple sources into insights, creative business solutions, strategy and strategic partnerships.
The successful candidate should exhibit the ability to teach a range of undergraduate and graduate courses in advertising and public relations. The ideal candidate will have a passion for digital technology and the use of data to drive the development, activation and ongoing management of innovative integrated communication campaigns.
Teaching responsibilities will depend on the candidate's expertise and department need. Candidates should exhibit the ability to teach a range of undergraduate courses in advertising, public relations and social media. At the undergraduate level, candidates should be prepared to teach classes in at least two of the following areas: Introduction to advertising and/or public relations, international advertising, applied research methods, media planning, promotions and sponsorships, consumer behavior, ethics in advertising and/or public relations, digital and social media strategies, social marketing, digital analytics, and/or integrated campaigns. Successful candidates will also have opportunities to develop courses.
The successful candidate will be expected to leverage industry and network contacts to provide students with additional learning opportunities. The candidate will have the opportunity to collaborate with other faculty members in the development of curriculum oriented to provide students with a broader, more industry-focused learning base.
AD+PR at MSU is home to internationally recognized scholars and practitioners, with a long history and reputation of being a leader in advertising and public relations research and teaching. Alumni and faculty have achieved positions of prominence in industry, government, and academia. It is part of both the country's first college of communication, and houses a doctoral program ranked in the National Research Council's top 10 within the field of communication.
To apply, please refer to Posting #582578 and complete an electronic submission at the Michigan State University Employment Opportunities website at www.careers.msu.edu.
Applicants should submit electronically the following:
Cover letter summarizing qualifications for the position
A curriculum vitae
The names of three references who may be contacted by the search committee
The search committee will begin considering applications July 22, 2019. The search closes when a suitable candidate is hired. Duties to begin on, or before, August 16, 2020.
MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through cultural diversity. The University actively encourages applications and/or nominations of women, persons of color, veterans, persons with disabilities, and LGBTQ individuals.