Newton InvestmentManagement is a global investment management firm, founded in 1978 and owned byBNY Mellon. We manage $67.5 billion (as at September 30 2018) for clientsaround the world including public and private-sector pension plans,corporations and endowments, and, via our parent company, individuals. We use bottom-up security selection tied witha thematic framework to create and manage strategies that help secure ourclients' futures, with particular expertise in absolute-return, income-focused,high conviction and sustainable investing. Our North American team is currently at an exciting stage, and the focusfor this role will be to support the team's growth objectives by generatingawareness of the Newton brand and reinforcing consideration of our strategies.
This role willfocus on Newton's marketing efforts in North America for both institutional andintermediary clients. However, as amember of a relatively small marketing team, the individual will also berequired to collaborate closely with London-based digital, content and channelcolleagues to deliver both North American and wider global projects.
In addition tokey stakeholders in the Newton commercial team, the role will partner veryclosely with our marketing and sales colleagues in BNY Mellon InvestmentManagement and BNY Mellon Private Wealth who are responsible for thedistribution of Newton products to intermediary clients in North America.
The role sits within the channel marketing team (partof the wider Newton marketing team), which includes a further two channelmarketers and reports to the Head of Channel Marketing (London).
Develop, maintain and execute the North America StrategicMarketing Plan (inclusive of activities for Institutional, Intermediary --Dreyfus/BNYM IM -- and clients).
Develop, execute and report on marketing campaigns for NorthAmerica (across channels)
Act as a conduit for the Head of channel marketing andLondon-based marketing team in the US
Develop strong stakeholder relationships and work effectively withother colleagues in Newton and BNY Mellon to achieve North American (and globalwhere appropriate) marketing goals and strategy
Develop and execute on high-touch events throughout the year (andacross the US)
Work closely with the compliance team to ensure a robustmarketing/ compliance/ performance working framework and to ensure that allmaterials are compliant
Develop creative and innovative solutions to promote the Newtonbrand and generate awareness in a cost and time-effective manner using the fullmarketing toolkit
Creatively leverage technology and various media to further buildNewton's brand in North America
Track and report marketing campaign performance, reinforcing atest and learn approach to ensure ongoing refinement
Coordinate the production of communications materials includingfactsheets, newsletters, etc., for the NA marketplace
Ensure materials and thought leadership are developed to appeal toan American audience, identifying opportunities for leverage from other marketsor specific items tailor-made to the region
Maintain North America marketing budget
Maintain North American marketing and event calendar
Develop relationships with 3rd party suppliers
Bachelor's degree or the equivalent combination of work experience required.
At least 5 years' experience in an institutionally focused channel marketing role within an asset management environment
In addition to a solid understanding and experience of the North American institutional landscape, a knowledge of the NA intermediary and wholesale market is also required
Proven success in developing and maintaining stakeholder relationships, including gaining buy-in to proposals
Experience of generating awareness for a similar business in its early growth stages would be advantageous
A self-starter with a willingness and determination to drive projects through
Knowledge of the US investment landscape, and hunger to develop a full understanding of Newton's distribution arrangements
Strong understanding of capital markets and investment management-related data
Willingness to travel between the UK and US
Team player with strong attention to detail
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-New York-New York Internal Jobcode: 09702 Job: Asset Management Organization: Newton-HR06148 Requisition Number: 1910289
Internal Number: 6095319
About BNY Mellon Investment Management
eFinancialCareers is a career site specializing in financial services.