The Senior Digital Marketing Manager spearheads student prospect acquisition through paid digital channels. The position is responsible for digital strategy implementation, day-to-day execution, and rigorous measurement of all paid digital campaigns.Responsibilities: Own and execute the day-to-day management, testing, and optimization of all PPC campaigns on Google Adwords and Bing including keyword opportunities, campaign structuring and targeting Provide in-depth reporting and insightful analysis of all PPC program performance Manage new campaign text and image ads (and testing plans), and work closely with designer and writers to ensure that ads are continuously refreshed and optimized Manage Display, Paid Social, Native, Video, etc. channels, including campaign trafficking, optimization, reporting Plan and buy digital channels and support Digital Managers with planning and activation of integrated digital campaigns Manage Test & Learn program for all digital media to maintain ongoing messaging and creative effectiveness and freshness Evaluate and manage media vendors, develop and maintain relationships, and manage billing Remain current with industry and competitive trends, and identify new opportunities to grow the business Additional responsibilities may be assigned by the supervisor.Qualifications:Required: Bachelor?s degree and a minimum of five years of experience in digital media planning, activation or analytics experience Deep knowledgeable of the PPC landscape with experience in creating, implementing, and optimizing PPC strategies Very strong knowledge of Google Analytics and Excel with full proficiency of Adwords Awareness of advertising technology and experience of working with multi-touch attribution in managing both brand and performance campaign Working knowledge of display and social media planning, buying and management Strong analytical skills and background preferred Self-directed and ability to operate independently as required Ability to manage multiple projects simultaneously while adhering to established timeframes Ability to balance short and long-term priorities MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit MCPHS Total Rewards.ApplyPlease attach a cover letter and a resume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University?s diversity are encouraged to apply.About UsMCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston?s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset. Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit Careers at MCPHS.
Internal Number: 7631
The five educational institutions that make up Colleges of the Fenway view diversity as a key component in the growth of our students' educational experience as well as our ongoing journey as professionals charged with maintaining the world class status of our institutions. By drawing from a wide cultural palette, we ensure that we have access to the full range of talent available. Through our respect for the vast array of backgrounds we create an environment that will help that talent grow. It is within an environment of respect that we are able to build and work toward our goals. Our goal is to create an atmosphere that values mutual respect. All Colleges of the Fenway members have policies and practices designed to safeguard our healthy environment as well as provide the support and access needed to do so. The Colleges of the Fenway are located in the heart of Boston?s academic, scientific and cultural communities and is within walking distance from landmarks such as the Museum of Fine Arts, Fenway Park, Symphony Hall and world renowned medical institutions. Jobs at Emmanuel College: http://emmanuel.edu/About_Emmanuel/Employment.htmlJobs at Massachusetts College of Art and Desig...n: http://www.massart.edu/About_MassArt/Careers.htmlJobs at Massachusetts College of Pharmacy and Health Sciences: http://www.mcphs.edu/about-mcphs/careers-at-mcphsJobs at Simmons College: http://simmons.edu/overview/about/jobs/Jobs at Wentworth Institute of Technology: https://jobs.wit.edu/