Marketing Specialist 2 Job Code: 4893 Job Grade: I Exemption: Exempt Redwood City
Stanford Summer Session Summer Session is Stanford University's fourth academic quarter, offering more than 250 courses from 35 departments to over 2,500 graduate, undergraduate, and advanced high school students. Along with serving the needs of Stanford matriculated students, Summer Session makes it possible for visiting students to take advantage of the same courses, culture, and resources available at Stanford University. We also offer access programs for First Generation-Low Income students and Veterans. The mission of the Stanford Summer Session office is to offer a transformative educational experience to all students, both in the classroom and through an array of enrichment programs, community-building activities, academic support services, and more.
Summer Session is seeking a Marketing and Communications Specialist to direct and execute our marketing strategy -- ensuring that what's compelling about our program is conveyed to Stanford's own students, and to visiting students who come from all corners of the nation, and more than 60 countries around the world. From creating content to attract potential students to learn more, to analyzing acquisition flow and changes to reduce attrition, we're looking for someone who can envision and execute innovative strategies to meet our business and educational objectives.
Your responsibilities include:
Analyze, refine, and manage the usage of the Summer Session website. Develop effective user-driven engagement flows, content, and metrics in order to minimize bounce, and create a more effective user experience that funnels potential students into channels, based on their key needs.
Manage the complete recruitment funnel and identify holes where applicants are dropping off. Recommend changes to the process to increase conversion.
Conduct market research, including competitive benchmarking, and analyze platform and campaign effectiveness, to inform decisions regarding strategic marketing direction, segmentation and customer targeting.
Implement integrated marketing communications and brand strategy, across a variety of channels - both digital and print.
Create a drip campaign approach based on usage metrics and Google Analytics data, so online transactions trigger unique, targeted communications.
Manage marketing plans and programs to meet business objectives, including collaboration with internal colleagues and vendor partners.
Find and manage vendors/consultants for specific projects, including SEO and SEM analysis, and website improvements that drive engagement and conversion.
Oversee design and production of marketing materials from inception to deployment. This includes digital, as well as the creation of print brochures and other physical collateral.
Lead the strategy and execution for keyword ad buys. Utilize yearly advertising budget to maximize student enrollment results, based on performance results.
Manage project/program budget(s) and coordinate invoice processing.
Other duties may also be assigned.
To be successful in the position, you will bring:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
High level of comfort with SEO, SEM, Google Analytics and other web analytics tools.
An understanding of how to implement integrated marketing programs across channels, including digital and print.
Previous experience in digital product or services marketing.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Ability to drive cross-functional groups toward a common goal.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
In addition, preferred requirements include:
An understanding of conversion marketing and experience in that arena.
Experience running social media campaigns on multiple platforms.
Some knowledge of user interviewing and/or user testing.
*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford welcomes applications from all who would bring additional dimensions to the University's research, teaching and clinical missions.
*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Why Stanford is for You Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
How to Apply: We invite you to apply for the Marketing and Communications Specialist position by following this link to the job posting in Career Search and select the 'Apply for Job' button https://careersearch.stanford.edu/jobs/marketing-communications-specialist-7358. To be considered, please submit a cover letter and resume along with your online application. Your one-page cover letter should briefly describe your background in customer service and provide examples of your experience with attention to detail, flexibility, responsiveness, and decision-making.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.