Department: College of Humanities and Social Sciences (CHSS)
Marketing Specialist, Social Media
The George Mason University College of Humanities and Social Sciences (CHSS) invites applications for a Marketing Specialist, Social Media to promote our academic programs and recruit graduate and undergraduate students via social media engagement and marketing. CHSS is the educational heart of the University with a strong liberal arts tradition of broad and integrative learning that the faculty support through courses for the Mason Core, as well as for the college's own majors and minors. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
The Marketing Specialist, Social Media markets and promotes CHSS departments and programs by managing the CHSS social media presence to build our current and prospective student community, and drive engagement, and applications across our programs. By working closely with both the CHSS marketing and web teams, she/he manages all activities related to organic social media, paid social media and native advertising, and the overall CHSS social strategy. The Marketing Specialist reports to the college's Assistant Dean for Strategic Communications and Marketing, and collaborates regularly with Dean's office staff, the CHSS undergraduate admissions team, and program directors and coordinators across the college, as well as meets with marketing professionals across campus to share best practices and create a collaborative community among Mason's diverse marketing and social media professionals.
Additional responsibilities include:
Managing and creating content for the college's robust social media presence across multiple channels;
Using social media tools to manage, track and publish social media content for program recruiting and event registrations;
Writing and/or proofing written materials to showcase program strengths and unique characteristics;
Posting and managing paid social advertising and reporting on results;
Ensuring ongoing coverage of CHSS news and initiatives and promoting those events on CHSS social media channels.
Bachelor's degree or an equivalent combination of education and experience in marketing, or social media marketing, or a liberal arts field (with strong social marketing experience), or equivalent training/experience in marketing, communication, English, digital design, or related area;
Experience with social media marketing and understanding of best practices;
Professional demeanor with strong and effective written and oral communication skills and ability to interact with high-level professionals; and
Proven ability to juggle multiple tasks and priorities effectively.
Experience in a marketing- or recruiting-related position in higher education;
An understanding of the value of a liberal arts education;
Fluency in tools for digital content creation, such as Adobe Photoshop and/or Illustrator; and,
Ability to shoot and edit video for campus events a plus.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, a writing sample, an example of social media work, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 46409
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.