Senior Marketing Manager, Wealth Management Marketing - Global Marketing
August 27, 2019
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Wealth Management Marketing .
Coordination, management and execution of Marketing communications strategies, campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
Developing and implementing customer centric, multi-channel Marketing campaigns that support the business objectives, engage our front line colleagues and delight our customers
Working with and guiding Marketing communications and campaign management teams to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
Understanding different customer segments and product needs to brief, manage and implement campaign activity which supports segment or product commercial objectives
Developing clear business and Marketing briefs to drive the smooth and efficient delivery of agreed activity, ensuring it is tracked and measured appropriately to demonstrate effectiveness and return on investment Principal Accountabilities, key activities and decision making areas
Implement the creative campaign strategy for all Marketing communications. Working with multiple functional teams, such as communications, digital acquisition, social, customer teams, to build brand awareness, brand exposure, business results, and engagements.
Responsible for the creative development process, including agency relationships and processes to support creativity and consistency throughout the markets
Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands, and drive our growth
Manage relevant aspects of brand governance in terms of guidance, framework and templates and the processes that support their use
Take full ownership of marketing budget, ensure proper management and compliant with cost control.
Lead and coach subordinates to deliver business results and execution excellence
Extensive marketing management experience, with bank marketing experience and knowledge would be highly preferred.
Broad based business experience, ideally within a large blue chip Financial Services
A range of Marketing Planning experience, including demonstrable success in understanding and working with strategic viewpoints and hypotheses, with ability to make sound judgment of marketing plans
Proven ability to work on multiple projects demonstrating excellent relationship building skills
Experience of project management driving for greater value through the smart application of resource
Be able to inspire people to deliver our mission and vision, demonstrate passion for the business, willing to motivate the team and at the same time to ensure performance excellence.
Experience of doing business, marketing, communication, and social media in the mainland China market would be an added value.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Excellent communication skills, fluent in Cantonese and English. Putonghua would be a plus
Ability to think innovatively, shaping and communicating new concepts
Can work independently, both at a strategically and tactical level
Commitment to putting the customer at the heart of all development and implementation activities
You'll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. #LI-MH1
Internal Number: 6409338
eFinancialCareers is a career site specializing in financial services.