The Project Specialist, CRM & Email Marketing will be responsible for executing email marketing campaigns focused on customer lifecycle, mobile games, and welcome series from creative approvals through deployment.
Drive the execution of one-off and automated, targeted and personalized marketing strategies to engage Nintendo customers beyond purchase.
Execute creative updates based on strategy from business stakeholders on all emails related to mobile games.
Author creative briefs that lay out direction for designers, copywriters and vendors about the key campaign message & strategies created by the Email Leads and/or Email Manager.
Shephard projects, including requests to send survey emails, through multiple rounds of creative approvals and reviews by internal and external stakeholders.
Ensure all projects are delivered on-time, within scope and within budget.
Coordinate with internal resources and third parties/vendors to ensure the flawless execution of campaigns.
Implement a/b testing procedures on campaigns as directed by Email Lead and/or Email Manager.
Work extensively with Email and Loyalty peers to ensure that the development of campaigns and targeting specs within the email tool are built to campaign specifications created by Email Lead or Email Manager, that campaign builds are error-free, and accurate reporting is in place. Experience with ESP tools preferred.
Lead monthly review of automated campaigns to ensure continued relevancy; identify areas for optimization and work with Campaign Leads to schedule and execute these changes.
Create and maintain comprehensive sets of campaign documentation repositories.
Identify and implement process improvements for CRM activity and lead adoption of new protocol. Improvements to improve quality, reduce campaign cycle time, increase output, improve documentation, and improve overall team operations.
Assist in campaign builds and/or QA in our CRM ESP as needed, as backup to Email Coordinator.
Ensure email campaigns comply with COPPA, ESRB, and SPAM regulations at time of deployment.
SUMMARY OF REQUIREMENTS
Five years of experience in marketing.
1+ year of email marketing and CRM.
Exceptional project management and organizational skills, with an unparalleled attention to detail a must
Experience executing on email marketing campaigns that drive consumer response.
Passion for video games/Nintendo a plus
Self-motivated individual with reliable means of staying organized and on schedule.
Excellent interpersonal skills; able to effectively work cross-functionally with strong verbal and written communication skills; experience working with external vendors preferred.
Familiarity with COPPA, ESRB, and SPAM regulations preferred
Undergraduate degree or equivalent
Internal Number: 190000001V
About Nintendo of America
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.