Primary Purpose: The Marketing Coordinator is responsible for developing, coordinating and implementing communications and marketing strategies to support the school's student recruitment, yield and retention efforts; alumni and donor engagement; and fundraising. The coordinator amplifies the accomplishments of students, faculty and staff to increase visibility of the school and Pacific's outstanding academic offerings to build awareness of the new School of Health Sciences.
Essential Functions: 1. Develops and organizes targeted, strategic and ongoing communication campaigns for the School of Health Sciences with clear objectives, messaging, timelines and measures of success.
2. In close collaboration with the Office of Marketing and Communications, helps develop a School of Health Sciences sub-brand identity that aligns with Pacifics brand and effectively positions the school with its audiences and stakeholders.
3. Proactively advises school leadership on effective communications strategies and messaging.
4. Works closely with faculty and staff to identify compelling stories, notable research and scholarship activities that help elevate the schools brand to attract students, faculty, staff, donors and supporters.
5. Conceptualizes, writes and copyedits internal communications to engage and inform the university community about the school.
6. Conceptualizes, writes and copyedits visual and digital marketing and communications, which may include emails, stories, profiles and testimonials, event materials, academic program descriptions, FAQs, web and social media posts and marketing content. Coordinates with the Office of Marketing and Communications to optimize the content and to develop visually engaging, audience-relevant materials.
7. Oversees and maintains schools website and social media channels ensuring content is current, relevant and creative and aligned with universitys brand; follows university guidelines for maintaining and updating messaging, content, design, photography/videography and ADA accessibility guidelines, and uses analytics to track usage and usability.
8. Manages projects from start to completion, using strong organizational and relational skills. Works with colleagues in the Office of Marketing and Communications to learn and leverage best practices and to share ideas.
9. Promotes and attends school events, capturing photos, videos and quotes to share through social media and other relevant platforms.
10. Represents the school in university meetings and committees to share updates and successes, increase knowledge of the university and its strengths and build positive relationships.
11. Participates in universitys monthly 3-city Integrated Communications Team meetings and shares topics of interest. Participates in universitys social media brown bag meetings to learn and share best practices.
12. Continually assesses and identifies specific marketing and communications needs and develops processes and solutions for ongoing improvement.
13. Identifies professional development opportunities for job and career growth and stays abreast of industry trends to inform strategies and tactics.
14. Values diversity and inclusion in day-to-day interactions and in creative recommendations and decision-making.
15. Performs other related duties as assigned or requested.
Bachelors degree in marketing, communications or related area and/or equivalent experience/training.
Professional communications/marketing experience, preferably related to health and wellness.
Ability to foster and maintain positive working relationships.
Ability to meet and exceed deadlines.
Knowledge of Windows, Microsoft Word/Outlook/Excel/PowerPoint.
Familiarity with social media platforms and tools.
Experience in health care, higher education, education, non-profit or cause-related marketing.
Experience developing marketing communication plans and executing campaigns with measurable outcomes and coordinating work of others to execute plans.
Excellent storytelling skills.
Strong organizational skills and demonstrated experience managing projects with various scopes and timelines.
Strong analytical and critical thinking skills and ability to seek and recommend constructive solutions when issues arise.
Experience working with a Web Content Management System.
Experience using social media channels (Instagram, Twitter, Facebook, Snapchat, LinkedIn, YouTube), developing and measuring social media campaigns and producing content, videos and photos for social media.
Excellent interpersonal communications, active listening and political acumen skills; outstanding writing, editing, grammar, proofreading and presentation skills.
Ability and maturity to take initiative, work with ambiguity and use sound judgment in decision making.
Positive attitude, ability to cultivate strong relationships, and ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Ability and willingness to occasionally work non-traditional office hours as needed, including evenings and weekends, for programs, events and other assignments.
Familiarity with content management systems and project management software (preferred).
Familiarity with email marketing software, such as Constant Contact or MailChimp (preferred).
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel: Work is primarily performed in a standard office environment, with some travel to conferences and, college recruitment fairs and other work-related events. Work performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.
Hiring Range: Commensurate with experience, non-exempt
Background Check Statement: Applicants who are selected as final possible candidates must pass a criminal background check.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.
University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.