The Associate Digital Marketing Director has the responsibility of leading the long-term digital marketing strategy of Covenant College and has significant input in the overall strategic marketing direction of the school. Leads in a variety of integrated digital and inbound marketing and social media functions to increase the college's visibility through the development and distribution of information and materials.
Build the digital roadmap.
Strategic planning in lead generation campaigns, including pay-per-click marketing, programmatic, paid and organic social media.
Lead marketing and recruitment strategies including print, website digital marketing, and search engine optimization for target audiences based on market research data results.
Measure ROI and KPIs.
Work closely with the Admissions Department in the creation and distribution of marketing content.
Forecast admissions performance trends and respond proactively to increase our market segment.
Strategic planning for the College’s social media calendar and platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Vimeo, and SnapChat.
Oversee the written and visual/multimedia content for digital marketing, including ads, social media networks, etc.
Strategic planning for email campaigns and marketing collateral.
Lead the analytics and tracking of all marketing campaigns and SEO/SEM efforts using FB Ads Manager and Google Analytics, etc. and assist with designing dashboards for digital tracking.
Establish relationships with media outlets and key vendors responsible for the production and delivery of advertising to ensure timely and on-budget delivery of scheduled advertisements.
Establish a benchmark for outstanding customer service to the College and its departments. Professionally represent the College in all business interactions and settings.
Participate in committees and other forums that address the role of marketing at the College.
Provide support on and/or lead other projects as assigned by the Director of Marketing & Communications.
Other duties may be assigned as need arises
Strong oral and written communication skills.
Excellent attention to detail, time management, and organizational skills.
Ability to lead in a collaborative work environment.
Demonstrable experience in designing and implementing successful digital marketing campaigns.
Ability to craft and implement strategies focused on marketing objectives and goals.
Ability to multi-task and manage multiple projects
Must possess a firm grasp of both internal and external branding and marketing concepts, techniques.
Strong proofreading and editing skills
Bachelor’s degree required in marketing, public relations, communications, or related fields
Minimum 5 years of experience as a digital marketing manager, director, or the equivalent working in higher education.
Proficiency in Facebook Ads Manager, Google AdWords, Google Analytics, MailChimp, Excel, PowerPoint.
Extensive experience with CRM and familiarity with Google Analytics is required.
Experience with Slate is a plus.
Familiarity with MediaPlan HQ, WorkZone and Content Management Systems is a plus.
ADDITIONAL ELIGIBILITY REQUIREMENTS
Acceptance of and commitment to Jesus Christ as Savior and Lord.
An understanding of the mission and purpose of Covenant College.
Covenant College is a four-year, residential college offering degree programs in the sciences, arts, humanities, and in pre-professional disciplines. Covenant is one of only five members of the Council for Christian Colleges and Universities that are ranked in the top tier of national liberal arts colleges by U.S. News & World Report, and the only one of those located in the South (one of the more demographically vibrant regions of the country). The College boasts outstanding outcomes, both academically (94% of graduates who attend graduate school are enrolled in their first- or second-choice graduate program; recent placements include Columbia Law, NYU Law, Georgetown Law, Johns Hopkins School of International Studies, the University of Virginia’s School of Public Policy, Duke Medical School, Washington University Medical School, Cal-Berkeley’s PhD program in Economics) and spiritually (96% of graduates report that they remain committed to the Christian faith, and 95% report that they are members or regular attenders of a local church). Covenant is the college of the Presbyterian Church in America, standing squarely in the midst of a tradition that values deeply the redeeming work... of Jesus Christ in the lives of his people and the theological commitments of the Reformed tradition. The College is located on a stunningly beautiful, mountaintop campus and is adjacent to the vibrant city of Chattanooga, which was rated by Outside Magazine in 2016 as the Best Town Ever for those who love the outdoors and was described by President Barack Obama as a “tornado of innovation” for its dynamic startup scene.