Marketing Specialist

• Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, and event listings, and advertising.
• Responsible for research, including gathering and fact checking information to prepare accurate written copy while meeting deadlines. Research includes identifying publication and distribution issues and opportunities.
• Provides copywriting, editing and proofreading of department materials as they are readied for publication. Research includes identifying publication and distribution issues and opportunities.

• Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy. Content management includes executing content creation calendar covering an optimal mix of marketing outlets including: onsite displays, internal and external websites, social media posts and influencers, email distribution, print and outdoor advertising.
• Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving effectiveness of content marketing plans.

• Serves as primary content webmaster for saunders.rit.edu, applying metrics driven, goals orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results
• Works with Saunders Technical Support, RIT Production Services, and ITS to address programming needs.
• Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages optimal mix of social media sites to maintain and coverage on each.
• Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information

• Coordinates the dissemination of marketing materials via the website, email, social media, and in print.
• Identifies opportunities social media, internal distribution lists, and custom or purchased lists.
• Supports all marketing and communications and objectives including admissions activities, prospect and applicant communications series, and event promotions.
• Works with recruitment and promotions personnel to support pre and post event marketing and promotions to increase attendance and awareness of Saunders events
• Maintains on-campus communication assets such as display cases and brochure holders.

• Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field.
• Minimum 1-3 years of related experience
• Requires strong writing and communication skills.
• Must be comfortable with working with digital media including website management, social media, and email distribution.
• Previous experience designing or managing websites. Basic knowledge of HTML and ability to resize photo and graphic files for web use is needed.
• Requires strong organizational skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented and goal-driven environment.
• Office administration, organization, coordinator, facilitation, bookkeeping and/or report writing.
• Requires proficiency in Microsoft Office.
• Other duties as assigned

In order to be considered for this position, you must apply for it at http://careers.rit.edu/staff. Click the link for search openings, and in the keyword search field, enter the title of the position or the BR number.

Please submit the following: cover letter, resume/CV and upload the following attachment:

• Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 5MG attachment size)

Please note: Applications that do not include the required submissions above will not be considered for this position

Optional:

• In addition of the two writing samples, candidates may choose to upload an attachment as a 1-page summary of social media highlighting posts or strategies

The direct link to this posting can be found here: https://sjobs.brassring.com/

Additional Details
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.RIT provides reasonable accommodation to applicants with disabilities, veterans or wounded warriors where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.

As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness

RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov





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