Director Corporate Brand & Marketing

DELIVER A MARKETING EXPERIENCE THAT IS MEASURABLE, CREATIVE & CLEAR

Otsuka-people create new products for better health worldwide. We are seeking an experienced Strategic Corporate Marketing professional who wants to make a difference in the world. Join Otsukas mission to help raise awareness around mental health, serve as a catalyst for healthcare innovation and immerse yourself in an engaging culture. We will count on you to strengthen Otsukas brand equity and customer engagement, create memorable campaigns and develop long-term goals that will help increase our community reach. Develop high impact messages internally and externally. Work with lots of incredibly talented peers. Dont just think outside the box, live there. Bring your best and brightest ideas to help shape industry conversations and create a movement in healthcare worldwide.

Are you a creative and unconventional thinker, with a strong ability to work independently in a fast-paced environment who is passionate about brand story-telling and willing to challenge the status quo? Otsuka is seeking a savvy Marketing expert who can deliver positive outcomes on corporate and brand initiatives.

Our Corporate Marketing lead will work collaboratively with executives, business stakeholders, alliances, and key influencers to increase Otsukas brand awareness, differentiate our company and products in the industry, and position Otsuka as a thought leader.

Key Job Responsibilities:

• Lead corporate-level brand platform and strategic marketing efforts
• Develop long-term growth strategies and national corporate brand campaigns with internal and external stakeholders and agencies
• Build, manage and execute effective and strategic marketing plans in a fast-paced environment
• Generate effective communications and alignment in a heavy consensus style environment
• Bring the Otsuka story to life
• Develop and maintain strong and strategic executive and client relationships
• Advise clients on campaign strategies and message development
• Guide thought leadership efforts and positioning for internal and external events
• Scale corporate marketing solutions across both paid and owned media
• Drive strategy and messaging framework for marketing materials, website, blog and other social platforms
• Manage complex projects and identify interdependencies across the organization
• Develop segmented messages and supporting materials i.e. FAQs, infographics, videos, etc., with the extended Corp Communications team
• Develop robust plans that integrate PR, digital and social media.
• Leverage corporate market insights and drive maximum growth based on research, analysis and pilot programs
• Monitor, analyze and communicate corporate marketing initiatives and respective team results on a quarterly basis
• Demonstrate an increase in public awareness of the organization and/or products. Maintain a keen understanding of industry trends affecting the pharmaceutical and digital industry and make appropriate recommendations
• Manage the digital and social media teams and serve as a coach to assist in career development and growth
• Learn to lead the Otsuka Way
• Build relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
• Liaise with agencies including managing relationship, work efficiency, budget, and project management

• Bachelors degree in Marketing or related field. MBA a plus
• 10+ years of experience in Marketing, Corporate and/or Product Branding
• Experience creating, managing and delivering large scale impactful marketing campaigns
• Solid knowledge of social media including blogs, Facebook, Twitter, LinkedIn, etc., social influencer is a plus
• Prior experience in managing corporate sponsorships, digital marketing, and website management
• Must be a dynamic leader who is comfortable with productive change and leading teams in a fast-paced, consensus style environment
• A sincere collaborator who can operate cross-functionally in pursuit of company business goals
• Excellence in written communication, including RFIs, RFPs, executive presentations/speeches, and client correspondence
• Experience managing outside agencies, design firms, and internal teams to execute companys brand and corporate strategic marketing direction
• Previous people management experience
• Excellent project and budget management skills
• Creative, energetic, agile, intellectually curious and passionate

At Otsuka, we defy limitation, so that others can too.

We have an unwavering belief in doing more. In transcending expectations. In going above and beyondunder any circumstancesfor patients, families, providers, and for each other. Its this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.
We believe that the bigger the challenge, the bigger the opportunity. We are doing everything in our power to live up to our mission of creating new products for better health worldwide in two important therapeutic categories: neuroscience and nephrology.

Our culture is rooted in our Japanese heritage and almost 100-year history. Otsuka-people live by the core principles of Jissho the achievement, completion, and discovery of truth; and Sozosei pursuing that which only Otsuka is capable of delivering. We approach our business and overcome challenges through perseverance, unconventional thinking and humility.
Learn more about Otsuka Pharmaceutical Company on its global website at http://www.otsuka.co.jp/en . Learn more about Otsuka in the U.S. at www.otsuka-us.com .