The Director of Marketing, Events and Communications will be expected to:
Rapidly acclimate to the Berkshire Country Day School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
Develop marketing and communications strategies and plans that advance Berkshire Country Day School and drive increased engagement with prospective and current constituencies
Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically this includes the Head of School, Development, Admissions, and Parent’s Association
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
In collaboration with the Directors of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
In collaboration with the Director of Development, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue.
Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Manage, plan, advertise and execute school events (such as Open Houses, special days, anniversary celebrations) coordinating with parent volunteers and Department of Admission and Development.
The Director of Marketing, Events and Communications will have the following types of experience and qualifications:
Leadership experience in marketing and communications, preferably in an independent school or other non-profit organization.
Outstanding speaking, writing, and editing skills.
Deep knowledge of the principles of marketing and communications and fluency in using social media effectively.
Ability to develop, monitor, and adhere to budgets and production schedules.
Ability to create print materials using Photoshop, InDesign, or other comparable layout software.
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
Please address all applications via email to Head of School, Jenifer Fox with the subject line Communications Director Application. Email resume, letter of intention and 3 professional references.
Additional Salary Information: health care, life and disability insurance,
About Berkshire Country Day School
Berkshire Country Day School (BCD) is a co-educational, independent school serving students age 2-grade 8 from Berkshire and Columbia Counties in Western, MA. A member of NAIS, BCD balances the wonder of childhood with academic preparation in a personalized environment that values the individuality of each student.
BCD is located in Stockbridge, MA in the heart of the Berkshires. Our 24-acre campus has an abundance of woodlands, trails, streams and a pond in addition to the handful of tudor-style cottage type classroom buildings.
At BCD we put people and relationships first, offering children a safe social and emotional space to grow into the confident adults they are meant to become. As the oldest independent school in the area, we are well-known for jump-starting lives that thrive on personal, academic and economic success rooted in values of citizenship, creativity, compassion and curiosity.