The Associate Director of Marketing, Content and Communications, for the Master of Accounting program will be responsible for overseeing inbound lead management (lead-nurturing communications, workflows, strategies, and analytics) and content marketing/creative development across a variety of marketing and advertising tactics for both the online and on-campus formats of the program. This role is a unique opportunity to apply sophisticated marketing principles, experience with lead-generation initiatives, and a passion for creativity and storytelling to a traditional higher education environment, as well as to the online higher education environment. Reporting to the Senior Associate Director, Marketing and Prospect Management (MAC) and working in tandem with the Associate Director, Media and Analytics (MAC), and the Assistant Director, Prospect Management (MAC), the Associate Director, Content and Communications (MAC) will ensure that we are identifying and attracting the highest quality applicants to the program, building market share, and growing reputation.
Education and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
Strategic and creative thinker who is a self-starter and can function both independently and as part of a team.
Able to remain highly organized and productive in a multi-priority, results-oriented environment; comfort with ambiguity.
Excellent written communication skills, with strong eye for visual design.
High degree of customer service orientation.
High proficiency with content marketing initiatives, marketing automation systems (Hubspot, Exact Target, Sales Force and/or other marketing CRM suites), and Adobe Creative Suite tools (Photoshop, Indesign).
Working knowledge of, and experience using, social media platforms in a professional capacity (primarily LinkedIn and YouTube).
Experience managing video production and editing projects.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher education for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.