We are seeking a Director of Marketing for our hospital to ensure that we continue to provide all patients with high quality, efficient care. We are an amazing team that works hard to support each other and are seeking a phenomenal addition like you who feels patient care is as meaningful as we do. We want you to apply now!
We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program, employee stock purchase program and student loan repayment. We would love to talk to you about this fantastic opportunity.
Healthcare Corporation of America (HCA) is a community of 94,000 Registered Nurses and 38,000 active physicians. We have over 1,900 facilities ranging from hospitals, freestanding ER’s, ambulatory surgery centers, and urgent care clinics. Our facility based staff continues to raise the bar in patient care. Ten HCA hospitals have been named in IBM Watson Health’s top 100 best-performing hospitals based on patient satisfaction and operational data.
Swedish Medical Center Level I Trauma Center Swedish Medical Center, part of HCA’s HealthONE, is located in the south metro Denver area where it has been a proud member of the community for more than 110 years. An acute care hospital with 408 licensed beds, annually Swedish cares for more than 200,000 patients with a team of 2,000 dedicated employees, 500 volunteers and more than 1,400 physicians.
With stroke door to treatment times averaging just 20 minutes, faster than any other facility in the world, Swedish serves as the Rocky Mountain Region’s referral center for the most advanced stroke treatment and was the state’s first Joint Commission certified Comprehensive Stroke Center. Swedish also serves as the region’s neurotrauma and orthopedic trauma provider and is the area’s only level I trauma facility with a dedicated burn and reconstructive center.
Swedish Medical Center offers patients the highest quality care and the most advanced technologies and treatments in nearly every medical specialty including adult and pediatric emergency, heart care, neurology/neurosurgery, pregnancy and childbirth, orthopedics and joint replacement, cancer care, gastroenterology and liver care, gynecology and urology.
Offering Quality Care and Excellent Outcomes:
Swedish consistently provides some of the highest quality patient care and has been recognized for excellence by many organizations:
Leapfrog Hospital Safety Grade - “A” Hospital Compare - 4-Star Overall Rating Accredited by the American College of Surgeons Commission on Cancer Healthgrades Five-Star Recipient for Treatment of Sepsis - (2013-2018) Cardiopulmonary
Joint Commission Certification in Coronary Artery Disease, Coronary Artery Bypass Graft and Open Heart Surgery AHA/ASA Heart Attack Receiving Gold Plus AHA/ASA STEMI Receiving Center Healthgrades Five-Star Recipient for Treatment of Heart Failure - (2012-2018) Healthgrades Five-Star Recipient for Treatment of Chronic Obstructive Pulmonary Disease - (2017-2018) Healthgrades Five-Star Recipient for Treatment of Pulmonary Embolism - (2015-2018) Neuro/Spine
NAEC Level 4 Epilepsy Center Blue Distinction Center for Spine Surgery Center of Excellence for Spine Surgery from United Health Designated Aetna Institute of Quality Orthopedic Care Spine Surgery Gynecology
Recipient of the Healthgrades Gynecologic Procedures Excellence Award™ - (2016-2017) Recognized by Healthgrades for Superior Performance in Gynecologic Procedures - (2016-2017) Among the Top 10% of Hospitals Evaluated by Healthgrades for Gynecologic Procedures - (2016-2017) Healthgrades Five-Star Recipient for Gynecologic Procedures - (2016-2017) Acute Rehabilitation
Named Top Performer by the Uniform Data System for Medical Rehabilitation Top 10% of all Uniform Data System Medical Rehabilitation subscribers Only rehabilitation facility in the Denver Metro Area with Telemetry Bariatrics
Bariatric Surgery Center of Excellence® - American Society for Metabolic Bariatric Surgery Designated member of OptumHealth Centers of Excellence network for Bariatric Resources Services
The Facility Director PR & Communications reports to the hospital CEO and the Division AVP of Marketing. This individual also sits on the hospital’s Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally.
Supports development of annual PR & Communication plan to synchronize with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment.
Leadership and Collaboration:
•Serves as an advisor and team member for all marketing, public relations and communications activities.
•Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians
•Plans and implements budget for PR and community involvement programs.
•Manages to local discretionary budget.
•Identifies high impact use of budget dollars to reach strategically targeted demographics.
•Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities.
•Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders.
Earned Media Plan Execution:
•Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories.
•Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities.
•Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.
•Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Swedish programs, services and personnel. Responds in a timely manner to media requests.
•Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments.
•Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.
Customer Problem Resolution:
•Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
•Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities.
Managing Public Relations & Communications
•Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information.
•Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies.
•Manages crisis communications and serves as an on-call public information representative.
•Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.
•Serves as lead communicator for strategic messaging to internal audiences: colleagues, volunteers, physicians, etc.
•With support from our Division Team, develops materials needed in print, online, digital, video, blog and web.
•Manages social media and digital communities via regular, active posts and information sharing.
•Manages online business listings.
•Drives community and customer engagement to heighten our positive reputation within the community.
•Identifies meaningful health care related community activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals.
•Plans, promotes, and holds special events designed to raise awareness of the submarket’s capabilities and strengths.
•Researches, develops and manages new programs / initiatives for hospital’s community involvement.
If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply. We promptly review all applications. If you are highly qualified you will hear from one of our managers. Come unlock the possibilities and apply today!
5-7 years of marketing/communications experience
3 years of leadership experience
Bachelor's in marketing, communications or related field
Effective management and communication skills; both orally and written.
Ability to effectively present information to top management and public groups.
Ability to define problems, collect data, establish facts and draw valid conclusions.
Requires the ability to travel from one location to another within the Division. May be needed to work early morning, evening and weekend hours. Position includes overnight travel on an as needed basis.
**We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.**
Our Company’s recruiters are here to help unlock the next possibility within your career and we take your candidate experience very seriously. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Gmail or Yahoo Mail. If you feel suspicious of a job posting or job-related email, let us know by clicking here.
For questions about your job application or this site please contact HCAhrAnswers at 1-844-422-5627 option 1.
Join our HealthONE family -- the largest healthcare system in the Denver metro area. Eight world-class hospitals. 40+ outpatient facilities. Countless opportunities.HealthONE is an equal opportunity employer.