Assistant Director of Marketing and Communications, Student Involvement
The Division of University Life at George Mason University is seeking interested and qualified candidates for the position of Assistant Director of Marketing and Communications, Student Involvement. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
Reporting to the Director of Communications and Marketing, the Assistant Director of Marketing and Communications provides strategic and active management of all marketing and communication functions for University Life's Student Involvement Unit (SI). This position is comprised of several main components: 1) Execution of marketing needs for SI including brand management; campaigns; development and execution of calendars (marketing, communication and social media); project coordination; design and production of printed and web-based visual identity pieces; management of social media presence; and design of websites; 2) Supervision of student design support team 3) Establishment of strong relationship with key stakeholders and an in depth understanding of communication and marketing needs both at the unit level and divisionally. This position will sit on a team of marketing and communications professionals and report to the Director of Communications and Marketing, University Life with a dotted line to the Associate Director of Student Involvement for Campus Events and Promotions.
Specific duties include, but are not limited to:
Marketing and Branding:
Creation, planning and execution of a comprehensive integrated department-wide marketing/branding plan with measurable results and promotion strategies targeted at the maximum reach of our stakeholders;
Responsible for the marketing and promotion of SI programs, services, and involvement opportunities;
Coordinate outreach efforts (i.e., tabling, events, etc.) to market SI and our opportunities to students, faculty, staff, and the Mason community;
Provide leadership and direction of all unit marketing and branding initiatives to align SI, University Life, and Marketing and Communications with branding strategic plans;
Serve on various division-wide committees including: University Life Branding and Marketing Committee, Marketing and Communications Committee, etc.;
Assist with management of SI marketing budget;
Supervise the SI Graphic Design team (i.e., three students majoring in graphic design);
Develop and implement a comprehensive marketing training program for staff members as needed; advise staff and students regarding programs and techniques needed to increase participation and best practices in cross-marketing of events;
Social Media and Web Site Management:
Develop in partnership with the University Life Technology Integration team, an updated design and plan for the unit Web sites;
Responsible for updates and maintenance to all SI Web sites;
Management of social media presence and implementations of a social media plan;
Sponsorship and Revenue-Generation:
Development and management of sponsorship initiatives for programs, such as Mason Day, Welcome Week, and Homecoming.
Increase overall press coverage of SI programs and initiatives by writing press releases, and articles for internal newspapers and media outlets including print and online.
Supervision of Student Employees:
This position may have responsibility in the hiring, training, supervision and evaluation of student interns and/or paid student positions (student street team) that assist in the overall marketing plan for departmental goals.
2-3 years professional experience in graphic design, marketing, or related field;
Bachelor's degree in marketing, communications, or relevant field or equivalent experience;
Proven graphic design skills and experience with Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and/or other design programs;
Demonstrated experience with project management platforms and content management systems;
Strong knowledge of social media management and implementation (Facebook, Twitter, Instagram, Hootsuite, etc.);
Experience employing content strategy for the purpose of maintaining the organization's web site (WordPress, Drupal, and HTML programming);
Exceptional interpersonal, oral, and written communication skills; the qualified candidate will have highly developed organizational management and problem-solving skills, and must work accurately and efficiently in order to meet a multitude of deadlines and responsibilities;
The ability to work well in a team environment is required;
Candidates must have a commitment to diversity and be comfortable working within diverse populations.
Experience marketing large events;
Experience managing teams and multiple projects.
Salary: Salary commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 47501
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.