Marketing Strategy (40%) â— Work with agency to develop and track comprehensive multi-channel strategic marketing initiatives for social media channels â— Manage social media marketing and advertising plans â— Determine and implement content strategy â— Manage project team for campaign social media â— Determine appropriate social media channels to fulfill a business need or address a challenge â— Manage social media campaign â— Coordinate with Public Relations team on key messages related to key initiatives and issues â— Provide social media training and consultation for University units â— Work with University Relations’ teams on social media content (development, design, editorial team) and video strategy and distribution
Video Project Management (30%) â— Provide leadership to video project teams including project direction, strategy, resource and budget allocation, and managing all aspects of project development â— Provide strategic direction to ensure content, design, and development meet project and client needs â— Communicate project progress to UR team leaders; gather feedback and approvals â— Track project progress, providing status reports throughout project lifecycle â— Identify and resolve barriers to meeting project objectives â— Establish metrics and develop project reports â— Establish strong working relationships and regular contact with University communicators and external entities
Research and Analytics (25%) â— Gather and analyze data to increase performance of marketing initiatives â— Design data gathering and social media tracking plans â— Perform audience research â— Collect and analyze data â— Provide reports to leadership â— Develop strategic recommendations based on data insights â— Provide reports to leadership
Professional Development (5%) â— Attend conferences, workshops, seminars and participate in other professional development opportunities to stay current on project management and technology trends
Program/Unit Description The Marketing Strategist is a key member of the Marketing Communications staff, responsible for helping to strengthen and build the University's brand image and reputation and for assisting with projects that support the University’s strategic goals as a member of the Marketing Unit. This person reports to the Account Services Director. This is a 12 month, full time position with benefits.
Required/Preferred Qualifications â— Bachelor's degree in communications, journalism, marketing, art or related field â— Six years professional marketing communications experience, including managing multifaceted marketing communications projects â— Strong verbal/written communication skills â— Ability to manage multiple tasks â— Excellent interpersonal skills â— Exceptional project management skills â— Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures â— Ability to facilitate work of various departments to accomplish common goals â— Extremely detail-oriented
Internal Number: 335234
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.