International Dairy Deli Bakery Association (IDDBA) has an immediate need in our Madison, WI office for a Marketing Creative Planner.
As a member of the Marketing and Communications team, you manage design and implementation elements throughout marketing campaigns and channels that communicate the IDDBA story. The team is responsible for developing and managing member and audience communication content to increase loyalty and drive membership while maximizing the user experience.
IDDBA is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Our mission is to expand our leadership role in promoting the growth and development of dairy, deli, and bakery sales in the food industry.
Essential Duties and Responsibilities include but are not limited to the following:
Create graphics and design marketing collateral pieces to support marketing campaigns
Plan marketing campaigns, execution details and performance results with internal stakeholders
Track campaign deliverables to insure timely execution
Prepare and upload content to association websites
Write content, and create attractive PowerPoints, and other presentations as needed
Manage communication tools such as community and app platforms that are designed to provide customer communications and resources
Provide member, exhibitor and customer assistance as needed
Ensure compliance with brand standards
Secure, manage and deliver on many deadlines
Track, communicate and analyze metrics of current platforms on a regular basis
Pull database lists for marketing purposes
Develop content/story ideas for news articles, print and e-newsletters, press releases, annual report, and other communications
Conduct interviews for regular features throughout IDDBA communication platforms
Work with outside vendors as needed
Travel (2-4 times per year) to IDDBA meetings or industry events/trade shows to represent the association
Administrative assistance as needed
Bachelor’s degree in marketing, journalism, public relations, communications, business administration or related field
3-5 years of marketing and project management experience, or an equivalent combination of education and experience
Strong experience with Microsoft 365 (Word, Excel, PowerPoint), Adobe Creative Suite and have experience with or willing to learn new applications such as event apps and community platforms
CRM database experience
Knowledge of Informz or other electronic marketing platform required
Ability to work independently in a collaborative team environment
Strong project and task management
Knowledge of HTML/CSS is a plus
Google Analytics is a plus
Additional Salary Information: Workdays/Hours: 8:00am-4:30pm Monday-Friday
Travel: Approximately 10+ Days of Travel Per Year
Benefits: Vacation, Sick Leave, Paid Holidays, Health Insurance, Dental Insurance, Life Insurance, Short- and Long-Term Disability Insurance, Retirement, and Exercise/Workout Room
Interested? Do you think that you might be a good fit? Send your cover letter and resume to Nicolle Schmit at firstname.lastname@example.org.
About International Diary Deli Bakery Association (IDDBA)
The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Our membership includes over 1,700 companies ranging from small independents to the world's largest corporations. IDDBA helps its members enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities.
IDDBA produces top industry trends reports and original research, and develops training programs on marketing, merchandising, management and operations, food safety, and customer service. The IDDBA show is a vital networking event for the industry, featuring the finest in dairy, deli and bakery. The annual tradeshow attracts over 11,000 registrants, includes over 1,800 exhibit booths, and features distinguished and internationally-recognized speakers such as business leaders, key policy makers, former presidents, celebrity chefs, and star athletes.