Responsible for analyzing and aggregating business, client and marketplace insights to inform Investment Products & Services/Private Banking Group marketing programs and measure their effectiveness. ?�
Analyze various products/businesses to understand: o Strategic Priorities o Challenges o Unexploited opportunities o Growth drivers o Customer, target, competitive analysis
Aggregation of insights including data-driven and marketplace insights
Segmentation and targeting
Development of strategic marketing plans for products, initiatives, segments, campaigns, strategic/special initiatives
Measure effectiveness of marketing programs
Work with Digital Marketing to understand customer-generated insights, e.g., online reviews and rankings
Elevate the role of customer insights in Product Marketing
Align marketing recommendations with strategic priorities
Validate marketing recommendations with data and analytical support
Create a marketing measure culture
Provide strategic insights to product area partners
Knowledge and Skills Required:
Strong analytical thinker with ability to drive meaningful analyses and derive actionable insights from those analyses. This individual needs to understand the role that strategy and analytics plays in marketing and how to connect strategy to creative.
Knowledge of investment industry products and services
Experience with marketing measurement
Solid project management skills; ability to handle multiple projects at the same time.
Proficient in all Microsoft Office software; especially Word, PowerPoint and Excel.
Good communicator with the ability to work well in a team environment.
Ability to effectively prioritize and execute tasks in a high-pressure environment is crucial