Reporting to the Head of School and serving on the Administrative Team, the Director of Marketing & Communications oversees all communications, marketing and branding for the School. The Director of Marketing & Communications will work directly with the Head of School, the Director of Advancement, the Director of Enrollment Management and the New Hampton School community to meet admission, fundraising, and engagement goals for all constituencies. The Director of Marketing & Communications provides oversight to the Design and Project Manager, the Digital Content Manager, Marketing Manager, and Creative Content Manager.
The Director of Marketing & Communications is a year-round, full-time, exempt agreement with benefits in accordance with the School Policy.
Specific Responsibilities (including, but not limited to)
•Provide oversight of the New Hampton School brand across all channels including social media, digital and print publications, stories, scripts and press coverage.
•Lead coordination of all school marketing efforts including print and digital advertising, social media, and other platforms.
•Provide oversight and guidance for New Hampton School website with regular attention to content updates, and brand representation.
•Oversee cultivation and stewardship of parents and alumni relations through electronic and print materials.
•Act as primary press liaison for media and public relations.
•Advise and assist Head of School regarding communications including parent and alumni letters, blog reflections and scripts.
•Act as primary editor for Hamptonia, the school magazine. Lead development of content, tone, and style, while also contributing to the writing process.
•Assist with strategy and development of admission communications, including cultivation emails, videos and acceptance materials.
•Collaborate with office of admission on use of marketing automation software to generate leads and move traffic through the admission funnel.
•Assist with strategy and development of donor stewardship through electronic and print publications.
•Participate in long-range planning of major school events and outreach for the school.
•Outstanding ability to manage multiple projects and meet deadlines
•Possess demonstrated communications and marketing experience, preferably in a non-profit environment.
•Excellent writing and copy-editing skills, creativity, and the ability to meet deadlines.
•Strong experience in visual design and related software platforms to oversee in-house design and brand management.
•Experience with paid advertising and digital media campaigns that include critical social media platforms.
•Strong technology skills, including a comprehensive understanding of Macintosh operating systems, as well as the Microsoft Office suite, Adobe Creative Suite and website content-management systems.
•Ability to manage multiple responsibilities under conflicting deadlines with minimal oversight.
•Strong understanding of the basic principles of photography and video production and experience with photo and video shoots to achieve the desired end result
•Interest in becoming immersed in the day-to-day life of a boarding school in order to be an effective story-teller for the School.
Physical Work Environment
•Ability to lift up to 40 pounds
•Ability to sit at a desk for extended periods of time
•Successfully complete a driving record check and criminal background check
About New Hampton School
An International Baccalaureate and Apple Distinguished School, New Hampton is a vibrant, global community of scholars, artists, athletes and leaders, dedicated to the goal of becoming active global citizens. Founded in 1821 by Free Will Baptists on the principles of inclusion and exploration, we seek globally-minded, technologically savvy, active, creative, and student-centered teachers to work with our equally diverse, active and creative student body.
Nearly 200 years ago, New Hampton first opened its doors to serve eighty-seven students - local boys and girls and a few boarding students from Boston. It was a pioneering school in its time, educating both sexes equally and graduating women and men who went on to lives of service and productivity in every area from politics to scholarship to religion, business, medicine and professional athletics. Today we are a school of 325 students from 30 states and 25 countries. Located in the foothills of the White Mountains in the heart of the Lakes Region, New Hampton lies in a quaint New England village on a modern 340-acre campus. The town of New Hampton is set in central New Hampshire with easy access to universities, hiking, snow and water sports, ninety miles north of Boston.