The Travel Yogi is looking for an enthusiastic and experienced Marketing Manager to join our fast-paced yoga adventure family.
We’re a small team doing big things and we’re on the look-out for a multi-tasker to design, implement and evaluate campaigns and strategies for growth and engagement. The position will require forward thinking, the ability to take initiative, attention to detail and a passion for travel and wellness. A yoga background isn’t necessary but would certainly be a plus.
The Marketing Manager will be responsible for creating, executing and measuring marketing programs that drive leads for our sales team and engagement primarily on social platforms. This position requires a blend of strong digital marketing skills and the ability to create quality content as well as a proven ability to set and manage goals.
The daily management of social platforms and channels used to promote the yoga/wellness adventure travel business, engaging with our travelers and utilizing analytics to report on campaign success will be required. Our Marketing Manager will also be responsible for driving the development of new content including newsletters, blogs, videos, press releases and partner proposals. We are looking for a strong storyteller who can generate passion and destination-daydreaming in all content produced. The ideal candidate will have relevant experience in marketing in the adventure travel/wellness industry.
About The Position
Develop and manage campaigns that meet objectives across social, email marketing, SEO and brand partnerships
Leverage marketing automation to measure/optimize lead generation
Management and strategy of The Travel Yogi's social media channels
Continuing the growth of all social channels and engagement on those platforms with our travelers
Creation of blog and press releases
Engaging in real time with travelers on adventures via social media
Evaluate paid social search engine buys for impact and ROI
Develop and oversee brand partnerships for sweepstakes and promotional campaigns
On-brand and engaging storytelling for newsletter campaigns, blogs and social content
Contribute to the optimization of our website as a lead generation channel
Continue and grow relationships with press contacts
Exercise creative thinking on marketing strategies
Maintain understanding of industry trends and predictions
Oversee SEO strategy
Marketing and sales experience
Strong and proven understanding of multiple social media platforms
Bachelor’s degree or education in Communications or Marketing
Outstanding verbal and written communications skills
Excellent attention to detail and the ability to multi-task
Proven ability to drive results and satisfy goals
A self-starter and creative thinker with business disciplines
Ability to juggle multiple projects at once
Flexibility – ability to change and adapt in a fast-paced, energetic company
Creative storyteller through written and visual mediums
Telecommuting is allowed.
About The Travel Yogi
As the first company to blend yoga and wellness with first class adventure travel, The Travel Yogi set the bar for what real wellness adventures should be. Our handpicked teachers seamlessly integrate yoga into our days of hiking, kayaking, exploring, biking, snorkeling, horseback riding and getting under the skin of the local culture and nature. We're about days that begin and end with grounding and are packed with the kind of experiences that fill dinner table conversations and memory banks. Each day is a fresh adventure with yoga as our tool to ground, grow, expand and open.
Being the Original Yoga Adventure Company doesn't mean that we are the only ones doing this anymore, it simply means we're the pioneers. That's a label we take seriously and passionately as we carry that pioneering legacy forward into everything that we do. We're proud to be a female owned and operated company, though we love the guys we work with on the mat and out in the field. We're moms, yogis, adventurers and women who have never let the words 'can't' or 'shouldn't' stand in our way. It's not always easy, but it is always fun and the 98.3% of our travelers that say they'll join us again keep our smiles on and our adventures grooving.