Position Description: The UCLA Alumni Affairs Marketing team's primary goal is to engage alumni, parents and friends with UCLA. The marketing team supports Alumni Affairs programs, events and initiatives, serving the greater UCLA community by utilizing all available promotional channels, both print and digital, to disperse a wide variety of news and information.
Reporting to the Senior Director, Alumni Marketing & Creative Engagement, the Marketing Manager will be a key brand steward within the Alumni Association responsible for the development, implementation and execution of strategic marketing plans. This highly visible position will interact with all departments within Alumni Affairs. The Marketing Manager will understand and translate department/client needs into appropriate solutions that advance their programs, events and branding through the creation of appropriately captivating content. Through an understanding of the latest trends in design, advertising and marketing, the Marketing Manager will have an intuitive sense of what will resonate with UCLA's evolving and multifaceted audiences while balancing growth and reinvention with respect for UCLA's history and stature. The Marketing Manager will have a well-balanced skill set of strategic planning, creative judgement, in-market execution, and process management to take the lead in the creative development of ideas, concepts and creative solutions to advance UCLA Alumni marketing goals. The Marketing Manager will work in partnership with the graphic and digital designers to create unique imagery. This individual will write and edit copy for a variety of UCLA related content in various formats including annual reports, website pages, magazines and newsletters, marketing campaigns and taglines, email marketing, social media and more. The Marketing Manager will also compile, analyze and interpret data to improve marketing performance and capabilities; evaluate results of marketing programs and campaigns; manage marketing expenses and provide other marketing and administrative support as needed. In addition, this individual will have a versatile voice and the imagination to represent the many facets of the organization equally while bringing an innovative and equity-building mindset to all tasks.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
Copyright 2017 Jobelephant.com Inc. All rights reserved.
UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.